Decision Intelligence Market Growing at 15.2% CAGR | Reach USD 39.3 Billion by 2031 Globally

Rising demand to reduce human decision risks and advances in ML/AI are fueling growth in the global decision intelligence market.

WILMINGTON, DE, UNITED STATES, July 17, 2025 /EINPresswire.com/ -- According to the report, the global decision intelligence market was valued at $9.8 billion in 2021 and is estimated to generate $39.3 billion by 2031, witnessing a CAGR of 15.2% from 2022 to 2031. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chain, regional landscape, and competitive scenario.

Decision intelligence offers businesses the ability to use data and AI to quickly, accurately, and consistently decide how to proceed with various business requirements and issues. In addition, it also enables data collection and machine learning modeling in order to forecast precise results for the best business decision-making. Moreover, it gives businesses the ability to process and forecast data in order to make more informed decisions at every level of the organization, gain better insight into their operations, and produce game-changing business results.

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Furthermore, businesses are constantly working to improve the reliability of one‘s day-to-day operations and eradicate biases using decision intelligence that encourages automation without underselling the significance of human judgment, skills, and instinct. Decision intelligence enables businesses to achieve more with less by using data analytics, ML, and AI for better decision-making.

The growing need to reduce specific risks related to human decision-making, and the advent of ML and AL which are enabling a variety of sectors to fully utilize decision intelligence drive the decision intelligence market. However, concerns regarding data security and privacy hinder the global market growth. On the other hand, rapid advancements in big data technology that will lead to actionable business information will present new growth opportunities for the global decision intelligence market in the coming years.

Covid-19 Scenario

1. The impact of COVID-19 had a mixed impact on the decision intelligence market.

2. The market faced challenges, owing to the lockdowns and restrictions imposed by governments across the globe, which led to a decline in consumer spending on luxury items, including decision intelligence products.

3. However, the COVID-19 pandemic also had a positive effect on the market for decision intelligence. Many businesses deployed intelligence software at that time in order to observe the workflow and make better decisions easily and remotely.

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Based on deployment mode, the on-premise segment grabbed the highest share of more than two-thirds of the overall decision intelligence market in 2021 and is projected to maintain its dominance in 2031. This is owing to the superior data protection provided by on-premise while allowing businesses to comply with various regulatory standards. However, the cloud segment is expected to witness the fastest CAGR of 16.7% from 2022 to 2031. This is owing to the surge in cloud data warehouses and cloud decision intelligence being used increasingly to solve decision making problems.

Based on enterprise size, the large enterprise segment grabbed the highest share of nearly two-thirds of the overall decision intelligence market in 2021 and is projected to maintain its dominance in 2031. However, the small and medium-sized enterprises (SMEs) segment is expected to witness the fastest CAGR of 16.7% from 2022 to 2031. This is because of BI tools that users with little or no coding experience can create to develop more robust BI. These applications and connections make it simple to automate and combine corporate operations, including people, data, technology, and procedures.

Based on region, the market in North America was the largest in 2021, accounting for nearly one-third of the global decision intelligence market. This is because advanced technologies such as AI, ML, intelligent apps, and natural language queries are used to transform data dashboards and business analytics into more comprehensive decision-support platforms in the region. However, the market in Asia-Pacific is likely to dominate in terms of revenue and exhibit the fastest CAGR of 18.1% during the forecast period. Enterprises across Asia-Pacific leverage engineered decision making for substantial and consistent positive decision making.

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Based on component, the platform segment contributed to the largest share of nearly half of the global decision intelligence market in 2021 and is expected to dominate the market during the forecast period. This is because IT companies, such as Google, Oracle, IBM, and Microsoft are compelled to create decision intelligence platforms to assist IT teams in managing the process due to the abundance of data generated. The solutions segment, on the other hand, is expected to witness the fastest CAGR of 17.0% from 2022 to 2031. This is because various decision-making methodologies, such as AI, ML, contextual intelligence, and automation are used to produce actionable and unique business recommendations that can be instantly implemented to produce business value.

Leading Market Players

Oracle Corporation
Microsoft Corporation
Board International
Metaphacts GmbH
H2O.ai
International Business Machines Corporation
Intel Corporation
Diwo.ai
Clarifai, Inc.
Google LLC

The report analyzes these key players of the global decision intelligence market. These players have adopted various strategies such as expansion, new product launches, partnerships, and others to increase their market penetration and strengthen their position in the industry. The report is helpful in determining the business performance, operating segments, product portfolio, and developments by every market player.

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