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When compared to the European market, the Polish market for fairs and exhibitions is rather small but well-developed, and it has been steadily growing for several years. More and more events organised in Poland are congresses and fairs with a global reach, attracting foreign exhibitors and guests. This drives business tourism and commercial real property market. Additionally, the fairs and conferences contribute to the development of companies and the entire economic sectors, which become popular thanks to such events. The base of trade fair and conference centres, however, requires extension and modernisation with a view to ensuring the further growth of this market.

Washing gels already make up half the laundry products market in Western Europe. In Poland, their share amounts to approximately 15 percent, but is increasing rapidly. The 100-million-zloty Henkel project consisting of a new gel production line in the Racibórz plant is the company’s answer to the growing demand. The laundry products manufactured in Poland will be exported to the markets in Central and Eastern Europe.

44 percent of businesses in Poland suffered financial losses due to cyberattacks in 2017. Cyber threats are a growing concern. One of the challenges is to ensure the security of IoT devices. As we're speaking, 70 percent of these devices have gaps enabling hackers to take control of them. Efforts have been undertaken to prevent this. The EU is working on regulations to make it mandatory to certify devices for their cyber-vulnerability.

Both the European Union and national governments have recognised the necessity of increasing energy efficiency, which has an impact on the development of economies. This requires close cooperation between the business sector and companies which excel at implementing new technologies in order to achieve ambitious environmental goals. The business sector plays one of the major roles in sustainable development measures, emphasised the Representative of the UN Secretary-General for Sustainable Energy for All.

Automation might have a good effect on the level of wages and salaries in the Polish economy. It may also solve the problem of labour shortages which impede the development of businesses. An industrial robot costs from several hundred thousand to million zlotys, but it is an investment with a short payback time – it pays back as quickly as within a year or two, thus increasing efficiency and giving the business a competitive edge. This, in turn, results in lower costs and extra revenues. In Poland, industrial robots are used primarily in the automotive, chemical and steel industries.

Besides development capital, start-ups, through cooperation with investors, usually receive support in the form of expert knowledge and know-how which are normally not accessible to them. Reaching up to several hundred percent, the return on investment (ROI) is in this case much higher than with traditional investments. Nearly every fifth start-up in Poland records a growth in excess of 50% a month.

Piracy is on the decline, but in Poland still nearly half of all the software in use is illegal. Private users use pirated software, as well as music and films from illegal sources, even more frequently, being oblivious of the associated risks. Combating piracy has many forms, which include tightening up the anti-piracy regulations. The examples of imposing greater restrictions show that piracy is growing even more quickly.

The earnings of women working in the same positions as men are lower, they are less willing to start their own companies and less often perform managerial roles. This is a global problem faced by the largest world economies. In Poland, despite the fact that managerial positions are in 40% occupied by women, their earnings are much lower than those of men. Together with the spreading popularity and significance of start-ups, it is easier for women to enter the labour market and find their way to sectors which previously were considered to be typically male. This is facilitated by the numerous competitions organised for women’s start-ups and a growing number of women performing the roles of business angels.

Personal hygiene products’ market has been steadily growing by some 3-4% per annum. Faster growth is experienced by its relatively new segment, namely home care products. In both cases the dominant trends to govern this market over the next years are innovation and environmental-friendliness. You might think that innovation in the production of cotton pads or swabs is limited. Quite the opposite, you can be very innovative in the production of even such rudimentary personal care products, says Rafał Szczepkowski, CEO at Harper Hygienics.

Support offered by business angels to young companies in Poland is still much smaller than in developed Western European countries, but it is continuously increasing. Several hundred people are dealing with such investments, while in Germany or the United Kingdom, there are several thousand such individuals. They not only help to acquire capital but also support companies with knowledge of corporate governance, information policy and investor relations. Such support will also be offered to the winners of the CEE-Released competition, which will select 15 best young companies at an early stage of development in Central and Eastern Europe.

In 2017 producers sold almost 6 m large household appliances to retail chains. Electrolux wants to take advantage of this very beneficial market situation. The company is planning to increase employment and production capacities and to introduce new innovative products into the market. Within the next two years the company also aims to invest approx. PLN 50 m in factories in Poland. There are also plans of investing in product research laboratories operating in factories. The industry is afflicted by labour shortages, primarily in the middle segment, including technicians and people with vocational education.

The Polish event industry is becoming more and more professional, gaining increasing recognition internationally. It is also a growing factor in the national economy. A total of 150 major international conferences have already been scheduled to take place in Poland by 2021. Yet, the event marketing industry is still struggling to live up to international standards and having issues with the competitive bidding procedures involved in procuring these services.

Digitalisation has become a necessity and a priority for business, regardless of the size of the organisation and the industry. It is a condition for keeping up with the market, making it possible to create new business models and to provide an improved real-time response to customer needs. Digitalisation also impacts consumers themselves, whose awareness and expectations are rising. It exerts the strongest impact on the sectors which are closest to customers: services, retail trade and marketing. Every third business in Poland has already defined its digital strategy.

More than 2.5 m Poles experience difficulties in the timely repayment of their liabilities. Unpaid debts is a major problem for the economy as a whole and for the enterprise sector, with businesses spending 5-6 percent of the total costs on dealing with the issue. In statistical terms, the percentage of recovered debt is low. For instance, bailiffs get back around 20 percent of debts. The experts of the Conference of Financial Companies (KPF) emphasise that the suggested changes in the regulations referring to the expiry of claims, with a more protective approach towards debtors, might make these statistics even worse.

In 2017, the sales of electric cars in Poland, including plug-in hybrid cars, slightly exceeded 1000 vehicles, compared to several thousand sold in Norway or Germany. Despite the incentives envisaged in the new legal act, and the dropping prices of electric cars, they will hardly become common elements of the Polish road landscape in the nearest years. The car-sharing trend is likely to catch on far more quickly, and may lead to a drop in the demand for car ownership by even 80 percent.