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When compared to the European market, the Polish market for fairs and exhibitions is rather small but well-developed, and it has been steadily growing for several years. More and more events organised in Poland are congresses and fairs with a global reach, attracting foreign exhibitors and guests. This drives business tourism and commercial real property market. Additionally, the fairs and conferences contribute to the development of companies and the entire economic sectors, which become popular thanks to such events. The base of trade fair and conference centres, however, requires extension and modernisation with a view to ensuring the further growth of this market.

Washing gels already make up half the laundry products market in Western Europe. In Poland, their share amounts to approximately 15 percent, but is increasing rapidly. The 100-million-zloty Henkel project consisting of a new gel production line in the Racibórz plant is the company’s answer to the growing demand. The laundry products manufactured in Poland will be exported to the markets in Central and Eastern Europe.

According to the latest National Bank of Poland inflation report, this year prices in Poland will grow at an average rate of 2.1 percent. This is less than expected in November, when inflation was predicted at 2.3 percent. At 3.3 percent, food prices are expected to increase the most. However, the projected GDP growth has been revised upwards.

Personal hygiene products’ market has been steadily growing by some 3-4% per annum. Faster growth is experienced by its relatively new segment, namely home care products. In both cases the dominant trends to govern this market over the next years are innovation and environmental-friendliness. You might think that innovation in the production of cotton pads or swabs is limited. Quite the opposite, you can be very innovative in the production of even such rudimentary personal care products, says Rafał Szczepkowski, CEO at Harper Hygienics.

Personal hygiene products’ market has been steadily growing by some 3-4% per annum. Faster growth is experienced by its relatively new segment, namely home care products. In both cases the dominant trends to govern this market over the next years are innovation and environmental-friendliness. You might think that innovation in the production of cotton pads or swabs is limited. Quite the opposite, you can be very innovative in the production of even such rudimentary personal care products, says Rafał Szczepkowski, CEO at Harper Hygienics.

Poland produced 2.3 m tonnes of sugar last year after the lifting of the sugar-beet and sugar quotas. This has led to a surplus of more than 600,000 tonnes on the domestic market. Exports to non-EU markets might be a solution to this problem. This, however, would require an appropriate system of logistics and infrastructure. To this end, Krajowa Spółka Cukrowa will build a new terminal in the Port of Gdańsk, allowing for the exports of about 300,000 tonnes of sugar a year.

Economic cooperation between Poland and the United States is flourishing. 2017 was a record-breaking year in terms of trade, which reached 12.7 bn dollars. The value of American investments in Poland is estimated at nearly 42 bn dollars. Foreign investments are growing in terms of numbers and seeing improvements in quality. They are increasingly often based on latest technologies which find their first use in Poland. Polish companies, too, are becoming bolder and bolder overseas. More than 70 Polish companies and businesses with Polish capital operate in the United States, with a total investment value of more than 2 bn dollars.

Digitalisation has become a necessity and a priority for business, regardless of the size of the organisation and the industry. It is a condition for keeping up with the market, making it possible to create new business models and to provide an improved real-time response to customer needs. Digitalisation also impacts consumers themselves, whose awareness and expectations are rising. It exerts the strongest impact on the sectors which are closest to customers: services, retail trade and marketing. Every third business in Poland has already defined its digital strategy.