Customer Journey Analytics Market Growing 18.8% CAGR | Reach USD 46.68 Billion by 2030

Increase in real-time data generated through connected devices and application is also among some of the major factors expected to boost growth of the market.

WILMINGTON, DE, UNITED STATES, June 17, 2025 /EINPresswire.com/ -- According to the report published by Allied Market Research, “Customer Journey Analytics Market Growing 18.8% CAGR | Reach USD 46.68 Billion by 2030″. The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.

The global customer journey analytics market was accounted for $8.28 billion in 2020, and is estimated to reach $46.68 billion by 2030, growing at a CAGR of 18.8% from 2021 to 2030.

Top Impacting Factors : Customer Journey Analytics Market

Rise in demand for consistent customer support throughout business interaction, customer journey analytics has garnered high traction from the recent years among digital businesses. This is a major factor expected to drive the growth of the customer journey analytics industry in the coming years. Increase in real-time data generated through connected devices and application is also among some of the major factors expected to boost growth of the market. Moreover, proliferation of real-time data generated through e-commerce application and evolving retail industry across digitalization are factors that further drive the growth of the market.

However, rise in multi-channel business and marketing has increased the complexity of overall data synchronization and data privacy, which is expected to hamper the growth of the market to a certain extent. Furthermore, rise in focus toward improvising and increasing virtual touchpoints are opportunistic factors for the global market, which is expected to support the growth during the customer journey analytics market forecast period.

Expansion of Retail Industry

Retail industry witnesses significant transformation from store sales to online platforms. Retailers have recognized the imperativeness to have a strong distribution and logistics network that supports global consumer demand. Rise in disposable income of individuals has positively impacted the growth of retailing industry as the consumer expenditure increased.

Focus on Virtual Touchpoints

Emergence of technologies such as artificial intelligence (AI) is expected to create enormous revenue growth opportunities for the customer journey analytics market to provide a convenient, intelligent, and informed customer experience at any point along the customer journey. This will lead to re-structure customer experiences and end-to-end customer journeys patterns that are unified around personal information.