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Capillary Technologies Acquires Kognitiv, Strengthening Global Leadership in Loyalty Management
2025-05-15 | 13:55:04
Strategic acquisition aims to expand Capillary's enterprise client portfolio and enhance its position in the US, ANZ, and Asian markets
This acquisition represents a pivotal moment in Capillary's journey to change how brands build meaningful customer relationships,”
DALLAS, TX, UNITED STATES, May 15, 2025 /EINPresswire.com/ -- Capillary Technologies, an AI-powered loyalty management company, today announced the acquisition of Kognitiv, experts in offering intelligent, omnichannel loyalty solutions. This strategic acquisition marks Capillary's fourth investment in the loyalty space since 2021, significantly expanding its global footprint and strengthening its position in the North American market.— Aneesh Reddy
The acquisition aligns with Capillary's strategy of expansion through mergers and acquisitions. By integrating Kognitiv's innovative solutions, Capillary will enhance its ability to deliver data-driven personalization across the customer lifecycle, enabling marketing effectiveness and consumer engagement for global brands to win customer loyalty.
Kognitiv's client roster includes more than 30 enterprise brands such as Petsmart, Hallmark, Yuu Rewards, Kirkland's, Curaleaf, Sharjah Co-op and Leading Hotels of the World, and this acquisition further solidifies Capillary's presence in the US, ANZ, SEA and UAE markets. This adds to Capillary Technologies’ 100+ brands across geographies including more than 15 Fortune 500 customers, and the development strengthens its global leadership position recognized in the Forrester Wave Loyalty Solutions Report.
"This acquisition represents a pivotal moment in Capillary's journey to change how brands build meaningful customer relationships," said Aneesh Reddy, Co-founder and CEO of Capillary Technologies. "Kognitiv's expertise in omnichannel loyalty solutions and their presence in North America complements our global expansion strategy. Together, we aim to deliver innovative and effective loyalty solutions that create genuine value for both brands and their customers."
Jim Sturm, President of North America at Capillary Technologies, added, "We've been strategically expanding our loyalty capabilities through targeted acquisitions since 2021. With Persuade, Brierley+Partners, and Tenerity's Digital Connect Assets (now Rewards+) already under our umbrella, the addition of Kognitiv enhances our technological capabilities and expands our global reach."
Tim Sullivan, CEO of Kognitiv, expressed enthusiasm about the merger: "Joining forces with Capillary Technologies marks an exciting new chapter for Kognitiv. Our shared vision of inspiring lifetime loyalty through deeper customer relationships makes this a natural fit. Capillary's technological expertise and global presence, combined with our specialized loyalty solutions and established client relationships, will look to create new opportunities for innovation in the loyalty space."
The acquisition builds upon Kognitiv's history in loyalty solutions, including its 2020 merger with Aimia's Loyalty Solutions business. Kognitiv currently serves clients in over 20 countries, and its team brings experience in creating and managing successful loyalty programs.
Following the acquisition, Capillary Technologies will continue to advance its AI-powered loyalty software, with a focus on delivering exceptional customer experiences and measurable business outcomes for brands worldwide.
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About Capillary Technologies
Capillary Technologies is an enterprise-grade SaaS technology provider offering AI-enabled loyalty management solutions for customer engagement and experiential loyalty. Founded in 2012, Capillary delivers AI-based cloud-native SaaS programs and solutions that help brands across industries digitally transform and improve consumer engagement. The company serves over 100 enterprise brands across 30 countries and is acknowledged by Gartner and Forrester as a seasoned loyalty expert. With a workforce of over 150 professionals in the USA (800+ globally), Capillary is dedicated to delivering value to clients and accelerating innovation in the field of loyalty.
About Kognitiv
Kognitiv inspires lifetime loyalty by helping brands build deeper relationships with their customers. Their intelligent, omnichannel SaaS platform delivers data-driven personalization across the entire customer lifecycle, enabling marketing effectiveness and consumer engagement. In June 2020, Kognitiv and Aimia's Loyalty Solutions business merged to become a global loyalty solutions leader. With employees in many countries and decades of loyalty solutions experience, Kognitiv has the history, technology, and expertise to help marketing professionals stay ahead of the customer expectation curve.
Megan Fiorendino
Capillary Technologies
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Pioneering Orchardist Unveils Plan to Revitalize Ailing Apple Industry
OSF Whitepaper CoverOSF Presentation TitleOSF Whitepaper-OrchardNeal Carter unveils bold plan to transform apple farming with genome editing, AI & robotics to cut costs, boost sustainability & ensure industry viability.Escalating labor costs are the primary challenge to the continued viability of the U.S. apple industry. A radical transformation is essential for the industry’s survival.”— Neal Carter, CEO and Co-FounderMOSES LAKE, WA, UNITED STATES, May 15, 2025 /EINPresswire.com/ -- Washington State orchardist Neal Carter, co-founder of Okanagan Specialty Fruits (OSF) and creator of the world’s first nonbrowning apple, recently unveiled a bold plan to revitalize the U.S. apple industry through the integration of genome editing, robotics and artificial intelligence.
Carter outlined his vision in a white paper, “Traits and Tech: Designing the Orchard of the Future,” which was recently released during an open house at the company’s orchards and Moses Lake processing facility. As part of the full-day event, OSF also showcased its high-speed fruit slicing and packing operations, offered live demonstrations of AI and autonomous orchard tools and hosted two expert symposiums on agricultural innovation at Big Bend Community College.
“Escalating labor costs are the primary challenge to the continued viability of the U.S. apple industry,” said Carter, noting that labor now represents more than 60% of total production costs. “A radical transformation is essential for the industry’s survival.”
Carter, who pioneered the use of biotechnology in orchard crops, now wants to use genome editing to fundamentally change apple tree architecture. He has proposed altering apple’s germplasm so that it produces its fruit at a single height, facilitating the nearly full automation of apple production and harvesting through robotics and AI.
“These changes will significantly reduce production costs, support sustainable agricultural practices and ensure the industry’s continued economic viability,” Carter said. Projected savings of $8,000 to $10,000 per acre could be realized over current production costs of $14,000 to $16,000 per acre.
“Though the apple industry has continuously adapted over the past 40 years by adopting new horticultural approaches, such as increasing the density of tree plantings, employing various trellis structures, developing new dwarfing rootstocks it has maximized its ability to change the system through physical tools,” Carter said. “Some of these practices are now actually working to exacerbate the challenges that are pushing smaller operations into the red.”
“Improved genetics represent the industry’s only real option to implement a market-disrupting, game-changing system that can effectively reduce the high labor demands that are economically unsustainable,” Carter said.
OSF has already demonstrated its biotechnology expertise by breeding a nonbrowning trait—achieved by silencing a gene that directs the oxidative browning process—into six varieties of Arctic® apples. OSF is among just a few companies globally with a bioengineered food product on the market. It is continuing to build on that innovation and expand its product line by using genome editing to add important traits like disease tolerance to its Arctic varieties.
Carter’s vision for the farm of the future has global implications and is applicable to pears and other orchard crops. “Orchardists everywhere are facing similar challenges that demand bold and timely solutions,” he said.
Carter, who has been described as a “disruptor” in the apple industry, was among the first to prioritize sustainability by introducing state of the art agronomic practices to his orchards, including data driven automated drip irrigation and overhead cooling systems use. He is also an early implementer of precision ag equipment to monitor and provide management data for all climatic, soil, pest and disease conditions, increasing on-farm efficiencies.
His vision for the farm of the future builds upon OSF’s mission of using science and technology to reduce emissions and food waste, achieve greater operational efficiencies and expand consumer access to fresh fruit.
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