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Spark Plug Industry Forecast : From $3.2 Billion in 2020 to $5.1 Billion by 2030 at 5.1% CAGR
2025-07-23 | 15:55:04
Market Size ; The global spark plug market was valued at $3.2 billion in 2020, and is projected to reach $5.1 billion by 2030, growing at a CAGR of 5.1% from 2021 to 2030.
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Asia-Pacific region is expected to dominate the global spark plug market, owing to increase in sales of commercial vehicles as a result of rise in e-commerce activities in the region. Increase in production of passenger cars , rise in number of gasoline or natural gas-powered generators, due to ongoing industrialization and urbanization drive the market growth.
Modernization of passenger vehicles for enhanced vehicle performance and compliance with stringent emissions norms drive the growth of the spark plug market. Manufacturers are launching advanced spark plugs to increase fuel efficiency and reduce emissions from vehicles. For instance, in 2020, Pulstar LLC, launched fine-wire iridium high-power spark plug to provide better performance with less usage of gasoline.
Based on material, the global spark plug market is segregated into copper, platinum, iridium, and others. Automobile manufacturers shift to materials such as platinum and iridium for improved durability, reliability, and performance. Iridium spark plugs possess high melting points along with great efficiency and performance.
The end-use segment has been divided into automotive, marine, and others. The automotive segment accounted for a major share in 2020. The automotive segment includes gasoline & natural gas-powered passenger cars, light commercial vehicles, and heavy commercial vehicles. These vehicles require a spark plug to produce spark in combustion chamber for ignition process. Iridium and platinum spark plugs are most preferred for passenger vehicles.
Significant factors impacting the growth of the spark plug market comprises rise in demand for fuel efficient vehicles, introduction of stringent norms regarding carbon emissions, increase in demand for passenger vehicles in developing nations, and rise in demand for leisure boats & personal watercraft from marine sector. Moreover, factors such as rise in adoption of electric vehicles and engine downsizing to reduce weight of vehicles are expected to be hinder the market growth. Furthermore, increase in adoption of natural gas-powered vehicles and technological advancements are expected to create new growth opportunities for spark plug market during the forecast period.
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COVID-19 Impact Analysis :
The COVID-19 crisis created uncertainty in the spark plug industry, massive slowing of supply chain, falling business confidence, and increasing panic among the customer segments. Governments of different regions announced total lockdown and temporary shutdown of industries, thereby adversely affecting the overall production and sales.
The impact of the COVID-19 pandemic resulted in supply-chain disruptions causing low sales of passenger cars across the globe, which, in turn, reduced the demand for peripherals, such as spark plugs. Several automobile manufacturers faced shortage of components and materials leading to delay in production of vehicles.
However, growth in sales of commercial vehicles is observed, which, in turn is anticipated to be contributing in the growth of the market post pandemic. Various countries have introduced initiatives to revive the automobile industry in their region during the COVID-19 pandemic.
Key Findings Of The Study :
By type, the cold spark plug segment is anticipated to exhibit significant growth in the near future.
By material, the iridium segment is anticipated to exhibit significant growth in the near future.
By end-use, the marine segment is anticipated to exhibit significant growth in the near future.
By sales channel, the aftermarket segment is anticipated to exhibit significant growth in the near future.
By region, Europe is anticipated to register the highest CAGR during the forecast period.
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The key players operating in the global spark plug market comprises Denso Corporation, E3 Spark Plugs, Ford Motor Company, General Motors Company, Marelli Holdings Co., Ltd., NGK Spark Plug Co., Ltd., Robert Bosch GmbH, Tenneco Inc., Valeo S.A., and Weichai Power Co., Ltd.
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Ventura County Coast Launches New National Commercial Capturing the Local Energy and the Spirit of California's Coast
Shot taken underwater at the channel islands national parkBehind the scenes with the Ventura County Coast team, agency partners, and our all-local cast bringing the magic to life on California’s iconic Pacific Coast Highway.A scene from the Ventura County Coast commercial captures a business traveler checking into a local hotel, part of the ‘Beyond the Boardroom’ storyline highlighting the region’s blend of work and leisure appeal.Scene at the Commemorative Air Force Museum in CamarilloAn award-winning campaign, the destination’s first national commercial is a cinematic piece starring real locals and designed to invite travelersOur cast of locals bring authenticity and energy to the commercial, showcasing just how naturally the destination invites people in. We wanted to show how life really looks and feels here.”— Dave Lion, Director of Marketing at Ventura County CoastVENTURA COUNTY, CA, UNITED STATES, August 21, 2025 /EINPresswire.com/ -- Ventura County Coast has officially launched "Feel Like This," its first national commercial and brand refresh since 2016. The new destination campaign highlights the people, places, and experiences that define the region. The campaign has already earned two Gold Telly Awards for excellence in travel, tourism, and hospitality marketing.
Filmed across Ventura County, featuring the cities of Ventura, Camarillo, Oxnard, and Port Hueneme, "Feel Like This" captures the region’s lifestyle through the lens of two visitors immersed in local adventure and community. From jet skiing in the harbor, diving into the kelp forest at Channel Islands National Park, browsing shops, taking oyster shots with friends, and watching the sunset on the beach, the commercial highlights the authentic experiences that define the destination.
A Campaign Rooted in Real People
What sets this campaign apart isn’t just the experiences on screen, but the people behind them. The cast is made up of locals from the destination; every location is real, and everything featured is something travelers can do. Local participants include a pilot from the Commemorative Air Force Southern California Wing Aviation Museum (CAF), a professional mountain biker, a local surf instructor, and a background cast featuring members of our community."Our cast of locals bring authenticity and energy to the commercial, showcasing just how naturally the destination invites people in. We wanted to show how life really looks and feels here: it's laid-back, connected, and full of adventure, " says Dave Lion, Director of Marketing at Ventura County Coast.
But the strategy goes beyond storytelling. "Feel Like This" invites travelers to step directly into the scenes they see. A dedicated landing page on VenturaCountyCoast.com lets visitors plan the same itinerary featured in the commercial, from land, air, and sea experiences to the businesses behind them. The campaign turns a traditional commercial into something interactive: travelers don’t just watch, they plan, book, and go.
The campaign launched with high-profile placements across top streaming platforms, including HBO Max, Peacock, and DIRECTV.
A Multi-Audience Strategy for Leisure and Business
Designed to engage both leisure travelers and group event planners, "Feel Like This" includes a companion storyline featuring the same lead couple in a meetings and events setting. This version brings a rare, creative angle to meetings marketing, blending high production value with a tone that positions Ventura County Coast as both dynamic and approachable for business travel.
Titled "Beyond the Boardroom," the companion commercial brings this value proposition to life, showcasing a seamless blend of professional gatherings and coastal adventure. It proves that a business trip to Ventura County Coast can truly "feel like" a vacation.
This dual-track strategy sets Ventura County Coast apart by engaging both leisure and business audiences with equal authenticity. It’s a fresh approach that elevates meetings marketing through cinematic storytelling and a tone that is warm, real, and true to the destination.
It is proof that when it comes to group meetings and events, you don't have to choose between work and play. Ventura County Coast shows why California truly is the ultimate playground.
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