Komunikaty PR

New Consumer Study Finds Verified Product Reviews Are Key to Driving Decision-Making

2025-04-10  |  00:00
AMC Global

OpinionRoute

AMC Global and OpinionRoute reveal insights on the power of product reviews, particularly for high ticket items like electronics and appliances

Product reviews are table stakes now; they are a fundamental component of consumer decision-making. It’s critical for brands to prioritize transparency and authenticity in their review systems.”
— Miriam Konz, Executive Vice President, AMC Global

BLUE BELL, PA, UNITED STATES, April 10, 2025 /EINPresswire.com/ -- A new study from AMC Global, a custom market research firm specializing in launch phase consumer insights, and OpinionRoute, a leader in insights process management, reveals that product reviews play a critical role in driving consumer purchasing decisions, especially for high-ticket items like electronics and appliances. With the increasing reliance on online reviews, the study highlights the importance of verified purchaser reviews in building brand trust and boosting consumer confidence.

Some key insights from the study:

- 68% of consumers most frequently turn to Amazon for product reviews, followed by social media and influencer content (50%), YouTube (48%) and brand websites (47%).

- Only 100 reviews are needed for two-thirds of consumers (66%) to feel confident in their product purchase decision.

- Among those who say they read reviews when considering a product purchase, consumer reviews are in the top two decision influencers along with price, influencer endorsement and family recommendations. Product reviews were found to be especially vital for high-ticket items, like electronics (54% report the importance of reviews) and appliances (51%). Other categories where consumers seek reviews include beauty products (41%), personal care products (36%) and packaged goods (25%).

An important part of the study showed that, among the types of reviews, verified purchaser reviews stand out as the most influential on consumer’s purchase decisions. These reviews are trusted more than incentivized or promotional reviews, with consumers placing greater weight on the content and feedback shared by actual buyers. Reviews that come from verified purchasers enhance brand trust and the perceived effectiveness of the product.

"Product reviews are table stakes now; they are a fundamental component of consumer decision-making, particularly in categories like electronics and appliances," said Miriam Konz, Executive Vice President of Corporate Strategy & Innovation at AMC Global. "Verified reviews give shoppers the confidence they need to make high-value purchases, which is why it’s critical for brands to prioritize transparency and authenticity in their review systems."

AMC Global’s VerifiedViews™ solution is directly aligned with the study’s findings, providing brands with authentic, verified ratings and reviews from actual purchasers shortly after product launch. As the research highlighted, verified purchaser reviews are key to building trust and driving purchasing decisions. VerifiedViews™ works alongside AMC Global’s proprietary ResponseCash® PFU™ program. By eliminating the risk of incentivized or biased reviews, VerifiedViews™ offers reliable, transparent insights that brands can use to refine products and marketing strategies.

A complete representation of the “The Value of Authentic Product Reviews” can be found here. These insights were collected Friday, February 28 – Monday, March 7, 2025, among a general population of n=454 U.S. consumers age 18+. We partnered with OpinionRoute for collecting data, and Jibunu’s highlighter tool was used to understand specific reactions to the simulated review content. The findings from this ongoing study are designed to help clients and industry leaders navigate quickly changing consumer behavior.


About AMC Global
AMC Global are the experts in product launch, with an innovative suite of tools that span the full product lifecycle. The company’s proprietary PFU™ (Purchaser Follow-Up) tool, was developed early on to capture insights from real purchasers of new or restaged products immediately following launch. This solution set the stage for the development of numerous tools, some with exclusive patents, to help brands optimize new products through a deep understanding of purchaser and shopper perspectives, backed by an extensive normative database. The AMC Global team prides itself on the fact that clients consider them true strategic partners, brought in to help their teams forward-think and stay on the cutting edge of analytics and insights. The company is headquartered in Blue Bell, PA. www.amcglobal.com


About OpinionRoute
OpinionRoute is a pioneering company in survey operations, data quality and workflow solutions, dedicated to providing researchers with the tools they need to achieve the highest standards of data integrity and efficiency. With a commitment to innovation and excellence, OpinionRoute continues to lead the industry in delivering cutting-edge solutions that make research a better place to work. www.opinionroute.com

Michelle Andre
Andre Marketing & Design
michelle@andremktg.com
Visit us on social media:
Facebook
X
LinkedIn

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Newseria nie ponosi odpowiedzialności za treści oraz inne materiały (np. infografiki, zdjęcia) przekazywane w „Biurze Prasowym”, których autorami są zarejestrowani użytkownicy tacy jak agencje PR, firmy czy instytucje państwowe.
Ostatnio dodane
komunikaty PR z wybranej przez Ciebie kategorii
EIN Newswire BRAK ZDJĘCIA
2025-06-30 | 23:55:03

SideBar Welcomes Government Accountability Project CEO Louis Clark

CEO Louis ClarkSideBar - New TileLegal Talk NetworkMCL 50th LogoThe Colleges of LawThe Government Accountability Project uses legal action, fact-based media reporting, and legislation to protect government and corporate whistleblowers. It was
EIN Newswire BRAK ZDJĘCIA
2025-06-30 | 23:55:03

The Reserve at Grace Bay by Beach Enclave Recognized in Robb Report’s 2025 Best of the Best: World’s Best New Villas

The Reserve at Grace Bay by Beach Enclave LoungeThe Reserve at Grace Bay by Beach Enclave Ariel Sports Facilities NEW YORK, NY, UNITED STATES, June 30, 2025 /EINPresswire.com/ -- The Reserve at Grace Bay by Beach Enclave, a collection of three
EIN Newswire BRAK ZDJĘCIA
2025-06-30 | 23:55:03

Institute of Medicine of Chicago Marks Record Sold-Out 110th Anniversary Installation

IOMC Logo6.26.2025 IOMC 110th Anniversary6.26.2025 110th Anniversary IOMC GroupNew President Pledges Stronger Integration and Collaboration Across Chicago’s Health SystemCHICAGO, IL, UNITED STATES, June 30, 2025 /EINPresswire.com/ -- The Institute of Medicine of Chicago (IOMC) proudly celebrated its historic 110th Anniversary and Leadership Awards Gala on June 26th with a record sold-out gathering at Maggiano’s, uniting healthcare leaders, innovators, and partners from across Illinois to honor transformative leadership and chart a bold course for Chicago’s future in health delivery.The evening featured the ceremonial installation of Neli Vazquez Rowland as IOMC’s new President for 2025–2026. A nationally recognized author, multi-family real estate investor, social entrepreneur, and co-founder of A Safe Haven, Vazquez Rowland shared her story as a public health innovator, since 1994 — including her decisive response to the COVID-19 crisis. She highlighted the groundbreaking partnership she led with Rush University Medical Center, with Dr. David Ansell, MD, MPH, which created Chicago’s first formal medical respite program integrating institutional healthcare with a community-based organization. This collaboration and pioneering Chicago Innovation Award-winning model is now informing the way healthcare systems nationwide address housing and health together.“As we face extraordinary challenges, it’s more important than ever that we come together,” said Vazquez Rowland. “We have the hospitals, the universities, and our community-based organizations — all the pieces are here. The missing link is streamlining them, strengthening them, and securing the right funding so we can deliver better care, efficiently, and allocate resources by funders and insurers, accordingly. "She pledged to listen to the IOMC members and the region’s leading subject-matter experts and position IOMC as Chicago’s most influential convener, think tank, and trusted platform for ideas that advance innovation and access.A heartfelt thank you was given to Courtney Avery, MPH, IOMC’s outgoing President for 2024–2025, for her strategic leadership and dedication to the mission.The Institute proudly honored six outstanding leaders and institutions whose transformative contributions are reshaping medicine, innovation, prevention, and public service:2025 IOMC Lifetime Achievement Award James L. Madara, MDCEO, American Medical Association 2025 IOMC Innovation in Health Care / Delivery Award - Individual Neelum T. Aggarwal, MD Rush Alzheimer’s Disease Center2025 IOMC Innovation in Health Care / Delivery Award - OrganizationLa Rabida Children's Hospital Behavioral Health & Community Programs 2025 IOMC Award for Public Service LaMenta Conway, MD, MPH I Am Abel Foundation 2025 The Portes Foundation & IOMC Award for Excellence in Prevention of DiseaseArchana Chatterjee, MD, PhD Rosalind Franklin University of Medicine & Science 2025 Portes Foundation Meritorious Lifetime Achievement AwardAlejandro Aparicio, MD, FACPThe evening featured a thought-provoking fireside chat with Dr. David Ansell, MD, MPH, and was skillfully emceed by Rob Johnson, President of Rob Johnson Communications. The Institute also celebrated its incoming Class of 2025 Fellows, adding to its legacy of nurturing leadership and collaboration across Chicago’s health community.We wish to thank our sponsors for their support: Washington Square Health Foundation, Golden Square, Blue Cross & Blue Shield, Johnson & Johnson, Cannon Solutions USA, Novo Nordisk, Hektoen, National Kidney Foundation of Illinois, Rob Johnson Communications, and Illinois Association for Behavioral Health Our Dinner Table Sponsors are American Medical Association, Family Christian Health Center, Golz, I Am Abel, Michael Reese Research & Education Foundation, The Portes Foundation, Trilab Health, and UI-Mile Square Health Center. In-Kind Media – Health News Illinois.About the Institute of Medicine of Chicago (IOMC)The Institute of Medicine of Chicago (IOMC), since 1915, is an independent 501 (c) (3) nonprofit organization of distinguished leaders in the health field who collaborate to improve the health of the public. Drawing upon the expertise of a diverse membership and other regional leaders, the IOMC addresses critical health issues through a range of interdisciplinary approaches, including education, research, communication of trusted information, and community engagement. Visit www.iomc.org. About the Institute of Medicine of Chicago (IOMC)Media Contact: Interviews available upon request.

Więcej ważnych informacji

Jedynka Newserii

Jedynka Newserii

Kongres Profesjonalistów Public Relations

Polityka

Transport

Kończą się konsultacje Planu Społeczno-Klimatycznego. 2,4 mld euro trafi na sektor transportu po 2026 roku

Dobiegają końca konsultacje społeczne Planu Społeczno-Klimatycznego, tzw. KPO2, który ma być podstawą do wypłaty środków z nowego instrumentu finansowego Unii Europejskiej – Społecznego Funduszu Klimatycznego. Ministerstwo Funduszy i Polityki Regionalnej zapowiada, że mają one trafić m.in. na walkę z tzw. ubóstwem transportowym, łagodzenie skutków wprowadzenia ETS2 i unowocześnienie kolei, które stanowi ogromne wyzwanie.

Handel

Polski e-commerce rośnie w siłę. Konsumentów przyciągają przede wszystkim promocje

Rynek e-commerce w Polsce jest już wart ok. 152 mld zł. Rośnie zarówno częstotliwość zakupów, jak i średnia wartość koszyka – wynika z raportu Strategy&. Polacy doceniają wygodę zakupów przez internet, szybką dostawę i łatwy zwrot. Coraz częściej zwracają też uwagę na cenę i chętnie korzystają z promocji. To właśnie ten trend wykorzystuje Amazon.pl, organizując co roku festiwal z okazji Prime Day. W tym roku zaplanowano go po raz pierwszy aż na cztery dni: 8–11 lipca, a nie dwa jak w poprzednich latach.

Partner serwisu

Instytut Monitorowania Mediów

Szkolenia

Akademia Newserii

Akademia Newserii to projekt, w ramach którego najlepsi polscy dziennikarze biznesowi, giełdowi oraz lifestylowi, a  także szkoleniowcy z wieloletnim doświadczeniem dzielą się swoją wiedzą nt. pracy z mediami.