Blindness Sparked This Book on Betrayal. Now It’s Earned 50+ Five-Star Amazon Reviews

Former Navy weapons tech turned performance coach turns near-blindness into a breakthrough framework for spotting betrayal and rebuilding trust.

PHUKET, THAILAND, May 8, 2025 /EINPresswire.com/ -- FOR IMMEDIATE RELEASE

Blindness Was the Wake-Up Call That Sparked a Brutal New Book on Trust

While in the process of losing his vision in his only functional eye, behavioral strategist and performance coach Clay Moffat did something few authors would dare attempt: he wrote and published a brutally honest book in under three weeks. Not to sell copies, but to make sure his life’s work outlived him.

That book, The Trust Trap: Stop Screwing Yourself Over and Rewrite the Rules of the Game, has now earned over 50 five-star reviews on Amazon. Without any pre-launch hype, launch team, social media promotion, or ad budget.

“When the only option to save my site was the same surgery that took it away over a decade ago, it hit me like a brick. I might go blind; the urgency got real,” said Moffat. “I didn’t have time to mess around. If I wanted to continue to help people, I needed to leave behind a playbook that would save people from the same traps that nearly destroyed me and so many of my clients.”

A former Navy weapons tech turned elite coach, for more than a decade, Moffat has been helping PGA athletes, billionaires, founders, veterans, and ONEFC fighters reclaim clarity, command, and trust in themselves. But The Trust Trap isn’t a feel-good self-help book. It’s a brutal takedown of the patterns that keep people stuck, with frameworks to escape them permanently.

“Trust isn’t a virtue,” Moffat adds. “It’s a perceptual glitch. An evolutionary error. And betrayal isn’t what you think it is either.”

The book features tools like The SNITCH, the Authority Override Protocol, and other raw, field-tested frameworks that help readers recognize deception, snap out of the self-destructive loops, and finally see the patterns that have been running their lives without consent.

Chase Hughes, the world’s #1 authority on behavior and influence, wrote the foreword. He is known for his appearances on The Joe Rogan Experience, Diary of a CEO, and Dr. Phil.

Reader Reactions so far include:
“This book didn’t coddle me or talk down to me. It challenged every assumption I’ve ever had about trust, and helped me stop repeating the cycle.” — Bev., Verified Amazon Reviewer

“Radical responsibility. Clear tools. Real results. This book gave me the power to stop getting blindsided.” — Paul N., Verified Amazon Reviewer

"You’ll walk away seeing people more clearly—and yourself more powerfully." — Kristina., Reviewed in USA.

"It’s all so simple that when it clicks, it clicks hard. Time to update your old definitions of trust, betrayal, and human nature. This book is a guide to never feeling that awful feeling again." — Michael Tietje., Verified Amazon Reviewer

“A bulldozer of a book, full of no-nonsense, direct and in-your-face information.” — Mark Anderson., Verified Amazon Reviewer

Moffat’s direct, irreverent tone has been compared to Mark Manson meets Jocko Willink, all tied together with Huberman-style neuroscience, but with a surgical focus on the psychology of trust, perception, and power dynamics.

The Trust Trap is gaining traction as a must-read for high performers, entrepreneurs, and anyone ready to stop being fooled, by others or themselves.

The Trust Trap is available now on Amazon: