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Maven Collective Wins TITAN Business Award for Klarinet Rebrand Rooted in Human-Centered Digital Transformation

2025-04-30  |  17:55:04
Klarinet Solutions’ Website Redesign Wins

Maven Collective Marketing’s Award-Winning Work on Klarinet Solutions’ Website Redesign

Partnering with Maven Collective transformed not just our brand, but our business outcomes.”
— Daniel Amaro, Co-Founder and President of Klarinet Solutions

VANCOUVER, BC, CANADA, April 30, 2025 /EINPresswire.com/ -- Maven Collective Marketing, a leading force in B2B digital marketing for Microsoft Partners, has been awarded a TITAN Business Award for its game-changing rebrand of Klarinet Solutions. The project, rooted in behavioral science and human-centered digital transformation, propelled Klarinet to record-breaking growth within just 90 days of launch.

The rebrand, designed and led by Maven Collective, delivered a bold new brand identity, a fully redesigned website, a modernized information architecture, and a fresh, aspirational brand narrative: “Elevate Your Workplace.” Every design decision was backed by research, recognizing that users form judgments within 8 seconds and typically engage with online content in an F-shaped scanning pattern. A blue-centric color palette was selected to inspire trust, while vibrant accent colors strategically boosted call-to-action performance by up to 21%.

The impact was significant. Within 90 days of the rebrand launch, Klarinet Solutions experienced a 191% increase in qualified leads, a 519% surge in form submissions, and a 312% uplift in conversion rates.

"Partnering with Maven Collective transformed not just our brand, but our business outcomes," said Daniel Amaro, Co-Founder and President of Klarinet Solutions. "Their deep expertise in Microsoft Partner marketing brought clarity, strategy, and measurable growth we hadn’t achieved before."

This recognition from the TITAN Business Awards highlights how digital transformation extends beyond technology, to deeply align brand design and messaging with user behavior and needs.

For more information on Maven Collective Marketing’s award-winning services, visit mavencollectivemarketing.com.



About Maven Collective Marketing

Founded in 2012, Maven Collective Marketing is an award-winning B2B marketing agency that specializes in delivering measurable outcomes for global SaaS and software service providers, particularly Microsoft Partners. Recognized as a MarCom Platinum Award Winner for Strategic Rebranding Excellence and PR Daily's B2B Agency of the Year, Maven Collective offers a comprehensive suite of digital marketing services, including branding, SEO, content development, website design and development, paid advertising, and event marketing. With deep expertise in the Microsoft ecosystem, the agency serves as the exclusive Content Development Services Provider for MSDynamics World. Renowned for setting industry standards and building strong client relationships, Maven Collective continues to be recognized by industry leaders like Clutch, Netty, and Summit Creative.

Samridhi Sharma
Maven Collective Marketing
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Data Foundation Releases Second Federal Evidence Capacity Pulse Report

Data FoundationReport Provides Monitoring for Ongoing Changes to Federal Data Infrastructure in the United States WASHINGTON, DC, UNITED STATES, April 30, 2025 /EINPresswire.com/ -- The Data Foundation today released its second "Evidence Capacity Pulse Report" documenting substantial changes affecting America's data and evaluation infrastructure. The report, compiled in part through the Data Foundation's SAFE-Track (Secure Anonymous Federal Evidence, Data and Analysis Tracking) portal, identified several critical developments since our March report affecting government and industry capacity for data collection, analysis, and evaluation activities."Our April report reveals increasingly systemic and substantial changes to America's data infrastructure, with vacancies in at least 17 key Evidence Act positions creating governance gaps that will directly impact data quality and availability," said Nick Hart, President and CEO of the Data Foundation. "While we're seeing disruptions across federal agencies, we also note promising developments like the National Science Foundation's continued progress on the National Secure Data Service, demonstrating that targeted infrastructure improvements can proceed even during periods of significant reorganization." The April 2025 report identifies several new and continued trends: --Widespread Personnel Vacancies in Critical Roles: At least 17 key Evidence Act positions are now vacant, including Evaluation Officers, Chief Data Officers, and Statistical Officials across multiple agencies, with more expected after April 30th Deferred Resignation Program announcements. --Strategic Termination of Research Programs: Federal scientific agencies, including the National Science Foundation, terminated over 400 research grants, with further cuts anticipated across other agencies. --Structural Reorganization of Data Units: Several federal health data collection programs have been eliminated or restructured, affecting continuity of statistical information. --Ongoing Private Sector Disruption: Contract cancellations for data analysis and evaluation services expanded to include major consulting firms, triggering additional workforce reductions at companies supporting government data infrastructure. --Diminished Federal Statistical System Capacity: Key federal statistical agencies, including the Census Bureau, are experiencing staff departures that challenge historical knowledge and understanding of existing data assets used to produce reliable economic and demographic information. --International Data Collaboration Challenges: Restructuring within the State Department and significant changes at key international development agencies like the Millennium Challenge Corporation (MCC) limit global data sharing and research capacity for international development. --Continued Progress on Coordinated, Responsible Data Sharing: The National Science Foundation continues to advance the National Secure Data Service authorized in the CHIPS and Science Act, providing a promising model for secure data sharing across agencies while maintaining privacy protections and creating a foundation for better evidence-building capabilities that supplements existing statistical infrastructure."Despite widespread personnel vacancies and restructuring, we're seeing agencies work to preserve critical data functions while adapting to new organizational realities," said Sara Stefanik, Director of the Data Foundation’s Center for Evidence Capacity. "The next month will likely reveal whether these changes represent a temporary adjustment or a more fundamental shift in how the federal government builds and uses evidence." With the publication of new agency reorganization plans and the forthcoming FY 2026 President’s Budget, the Data Foundation anticipates greater insights about developments on the administration’s approach. The Data Foundation will consider these plans in future analysis, while continuing to document operational changes occurring across federal departments and agencies. The Data Foundation will continue to work with stakeholders across the political spectrum to advance open data and evidence-informed decision-making as part of our commitment to radical collaboration. We invite organizations and individuals to contribute to this ongoing analysis through our SAFE-Track platform, which provides secure and anonymous reporting of evidence ecosystem impacts. The full report is available https://datafoundation.org/news/reports/605/605-Evidence-Capacity-Pulse-Report-April-30-

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