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Rankulate Releases 15-Month Study Revealing SEO Keyword Ranking Timelines

2025-06-26  |  23:55:06
How long does it take for a keyword to improve

How long does it take for a keyword to improve

Average time for a keyword to improve - any change

Average time for a keyword to improve - any change

Average time for a keyword to improve by 1 position

Average time for a keyword to improve by 1 position

88.8% of permanent keyword gains happen within 8 weeks, offering SEOs a new evidence-based benchmark.

LOS ANGELES, CA, UNITED STATES, June 26, 2025 /EINPresswire.com/ -- SEO consultancy agency Rankulate has published the results of a comprehensive 15-month research study that reveals when Google is most likely to reflect keyword ranking improvements after SEO optimization. The findings establish new industry benchmarks and offer practical guidance for SEO professionals evaluating the impact of keyword insertions.

The study, led by SEO consultant Adrian Podyma, analyzed 1,803 keywords across five different websites between January 2024 and April 2025. The goal was to identify how quickly rankings change when secondary keywords are added to existing content. To isolate the effects of keyword optimization, no new sections or paragraphs were created, only 5 to 10 semantically relevant keywords were inserted naturally into pre-existing sentences.

Search rankings were tracked for 24 weeks using the Google Search Console API. Each ranking improvement was classified as either a permanent gain (lasting at least three months) or a temporary one. The research focused on two categories: keywords that improved by any measurable amount (including as little as 0.1 of a position) and keywords that improved by at least one full position.

Results (Permanent Ranking Improvements)

A. Keywords that improved by at least 1.0 position and remained improved for 3+ months:

Week 1 – 34.8%
Week 2 – 24.6%
Week 4 – 15.0%
Week 8 – 14.4%
Week 12 – 9.9%
Week 24 – 1.2%

B. Keywords that improved by any measurable amount (even 0.1) and remained improved for 3+ months:

Week 1 – 61.0%
Week 2 – 25.5%
Week 4 – 13.7%
Week 8 – 9.6%
Week 12 – 6.2%
Week 24 – 0.5%

The most significant takeaway:
88.8% of all permanent ranking increases of one full position or more occurred within the first 8 weeks of optimization. The majority over 59% happened within the first two weeks alone. This suggests that SEO professionals should use the 8 week mark as a reliable evaluation window for assessing the effectiveness of keyword insertions.

According to Adrian Podyma, founder of Rankulate, “The biggest unknown in SEO isn’t whether something works—it’s when it starts working. This study finally gives us real data on timing. If you’re optimizing content, you no longer have to guess whether two weeks is too soon or six months is too long.”

The study reinforces several key points for SEO professionals:

First, SEOs should avoid jumping to conclusions based on results seen in the first week or two. Second, they should not revert or undo keyword changes too early. Third, the 8 week period appears to be the most efficient and accurate timeframe to assess keyword impact and make informed decisions about performance.

Rankulate’s methodology was specifically designed to reduce variables. Pages selected for testing were stable in ranking, and no other changes, such as backlinks, internal linking, or layout updates were introduced. This isolated environment ensured the ranking shifts observed were primarily due to keyword placement, offering a rare glimpse into the timing of SEO cause and effect.

Adrian Podyma
Rankulate
contact|rankulate.com| |contact|rankulate.com
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Cook Travel Becomes Trailblazer, Accepting Bitcoin for Tours and Airline Tickets

This groundbreaking move positions Cook Travel as the only major travel agency to embrace cryptocurrency for travel services NEW YORK, NY, UNITED STATES, June 27, 2025 /EINPresswire.com/ -- Cook Travel will now accept Bitcoin and other cryptocurrencies for premium tours and airline tickets. This groundbreaking move positions Cook Travel as the only major travel agency to embrace cryptocurrency for travel services, offering clients a modern way to book travel experiences. As a spinoff from the renowned Thomas Cook and a former American Express Representative Excellence Award winner, Cook Travel has specialized in discount First and business-class travel since 1983. New York Times: “PlanetAmex.com (Cook Travel)… are both reputable consolidators.” Wall Street Journal: “Established discount travel agencies like Cook Travel… save clients money by passing along volume discounts and finding novel routing options.” Consumer Reports: “recently offered a nonstop business-class fare for over 40 percent off.” Over the last five decades, the agency has remained steadfastly committed to providing customers with exceptional concierge service at discounted rates, leveraging savings from consolidator fares and tour packages offered by most major airlines. This unique approach allows Cook Travel to provide significant savings on luxurious travel options, including tours, cruises, and Business Class airline tickets. “We are thrilled to be at the forefront of the travel industry by accepting Bitcoin,” said Molly O’Brian, spokesperson. “This is not just about staying current with payment trends; it’s about providing our clients with flexible and secure payment options that cater to evolving preferences.” “Beyond flexible, cutting-edge payment options, we’ve noticed our First and Business class customers increasingly want to deal with a human being. Not with an AI bot or a complicated, spammy booking engine,” O’Brien observes. In an era where person-to-person service is disappearing, Cook distinguishes itself by assigning every customer an individual luxury travel specialist at no cost. Clients can expect a concierge experience without the hassle of dealing with pesky long wait times and irritating elevator music. The days of hour-long holds are over when dealing with Cook Travel, which also proudly boasts no hidden booking fees. With its commitment to customer satisfaction and innovation, Cook Travel continues to offer luxury for less for discerning clients. “Our clients are really smart,” O’Brien gushes. “They keep us on our toes, they’re hungry for deals, and now, by accepting Bitcoin and other cybercurrencies, our agency is not only enhancing its service offerings but also setting a new standard in the travel industry.” About Cook Travel Founded in 1983, Cook Travel specializes in discounted First and Business Class travel. As a spinoff from Thomas Cook, the agency has established itself as a leader in luxury travel services, ensuring each client receives personalized attention from dedicated travel consultants. Cook Travel offers a wide range of travel options, including tours, cruises, and airline tickets, all at competitive prices. To learn more, Cook Travel call 800-435-8776 or visit info@cooktravel.net. In Europe email Beata@cooktravel.net. **Media Contact:** Blake Cordoves 917 514 6958 blake@cooktravel.net

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