Mezcal Market to Hit USD 1.3 Billion by 2035 Amid Soaring Global Demand for Artisanal Spirits | FMI

The Mezcal market is experiencing strong growth, driven by rising consumer interest in artisanal and premium alcoholic beverages.

NEWARK, DE, UNITED STATES, May 29, 2025 /EINPresswire.com/ -- The global mezcal market is on a strong upward trajectory, projected to expand from USD 640 million in 2025 to USD 1.3 billion by 2035, registering a CAGR of 7.4% during the forecast period. This growth is primarily fueled by increasing consumer interest in artisanal, small-batch, and premium spirits, driven by changing taste preferences, global cocktail culture, and rising disposable incomes in emerging economies.

Mezcal, a traditional Mexican spirit distilled from various agave species (excluding blue agave), is deeply rooted in cultural heritage and artisanal craftsmanship. While Oaxaca remains the epicenter of production, the beverage is gaining worldwide traction, particularly in the U.S., Canada, Japan, and across Europe. The surge in demand has led to the emergence of several craft distilleries globally, underscoring a larger trend toward premiumization and authenticity in the alcoholic beverages market.

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Craft and Premium Mezcal Leading Market Expansion

The increasing demand for premium artisanal mezcal is shaping the future of the global market. Consumers, especially millennials and Gen Z, are opting for small-batch, craft distilleries that emphasize heritage, transparency, and authenticity. Craft mezcal sales in the United States have experienced a noticeable uptick, fueled by growing awareness of the Oaxacan mezcal production tradition and the unique characteristics of agave varietals.

As a result, top mezcal brands driving market growth are focusing on storytelling, regional identity, and traditional distillation techniques that appeal to conscious consumers. The demand for organic mezcal is also on the rise, with producers investing in sustainable agave farming and eco-friendly packaging innovations to strengthen their brand positioning.

Changing Consumer Preferences and Market Dynamics

Consumers are increasingly drawn to the differences between mezcal and tequila, appreciating mezcal’s smoky character and artisanal production process. The growing consumer preference trends for mezcal over tequila indicate a broader shift toward unique, experiential drinking options.

Moreover, the impact of sustainability on mezcal production is becoming a central theme. Brands are adopting regenerative agriculture, limiting overharvesting of wild agave, and improving worker welfare. These measures resonate with modern consumers who are prioritizing sustainability, origin transparency, and ethical production.

Competitive Landscape and Strategic Developments

The competitive landscape of key mezcal manufacturers is marked by strategic partnerships, innovation in branding, and diversification of product portfolios. Several producers are launching flavored variants, limited editions, and celebrity-endorsed mezcal products to attract younger demographics and enter new markets.

Meanwhile, regulations continue to evolve. The impact of regulatory changes on mezcal labeling and denomination of origin standards is prompting companies to invest in certification and traceability systems. This shift aims to protect cultural heritage and ensure authenticity in the face of rising global demand.