Sea Glass Announces Launch of Franchise Division and Appointment of Eddie Sturgeon as President

Sea Glass launches national franchise division; Eddie Sturgeon appointed President, accelerating strategic expansion across key U.S. markets.

CHARLESTON, SC, UNITED STATES, May 29, 2025 /EINPresswire.com/ -- Sea Glass, a boutique real estate brokerage known for its high-touch service and commitment to agent-first values, is proud to announce the launch of its national franchise division and the appointment of Eddie Sturgeon as President. This strategic expansion marks a significant milestone in the company’s continued growth and vision for market leadership.

Eddie Sturgeon brings extensive experience in real estate franchising and business development. He most recently served as Executive Vice President of Global Growth at Realty ONE Group, where he led the franchise sales team through a period of rapid international expansion. Under his leadership, the company grew to over 21,000 real estate professionals across more than 500 offices in the United States and 20 countries on four continents. During that time, Realty ONE Group was recognized by Entrepreneur Magazine as the number one overall real estate franchise and the fastest-growing brand in real estate franchising.

Respected throughout the industry for his consultative leadership style, Sturgeon has built a reputation for exceeding expectations, fostering long-term partnerships, and equipping his teams with the knowledge and tools to thrive. His decision to join Sea Glass reflects a shared belief in purposeful growth, lasting relationships, and brand integrity.

"I am honored to join Sea Glass at such a pivotal moment in its story," said Sturgeon. "The company’s culture, its commitment to excellence, and its strong identity make it the ideal platform for responsible and meaningful expansion. I look forward to helping bring this vision to life in new markets through trusted partnerships with like-minded professionals."

Sea Glass is currently active in St. Thomas, St. John, and St. Croix in the U.S. Virgin Islands, as well as in Martha’s Vineyard, Massachusetts; Charleston, South Carolina; Wilmington, North Carolina; and St. Petersburg, Florida. Additional markets are expected to launch by the end of June.

The company’s immediate growth strategy is focused on expanding its presence along the East Coast, the Gulf region, and into select inland markets where the Sea Glass brand and values resonate. With a foundation in high-end, lifestyle-driven coastal living, Sea Glass is now partnering with brokers and real estate professionals in dynamic residential markets that share its emphasis on service, lifestyle, and local connection. As the brand expands beyond its Caribbean roots, it continues to target vibrant, high-opportunity regions—from historic coastal towns to emerging inland hubs—where its boutique, relationship-driven model can thrive.

A key differentiator for Sea Glass is its advanced technology infrastructure, which includes a comprehensive suite of digital tools, automated marketing systems, and a fully integrated CRM platform. This modern backend allows brokers and agents to operate efficiently, connect meaningfully with clients, and scale their businesses with confidence.

At its core, Sea Glass is a people-first organization. Founded in the Caribbean and built on the values of integrity, local expertise, and collaboration, the brand has grown into a lifestyle-focused real estate company that prioritizes close relationships, strategic growth, and shared vision with its partners.

About Sea Glass
Sea Glass is a boutique real estate brokerage established in 2007 in St. Thomas, U.S. Virgin Islands. With a foundation in luxury coastal markets and a focus on elevated service, Sea Glass blends innovative marketing, personalized agent support, and modern technology to deliver exceptional results. The company is actively expanding into select coastal and inland markets across the United States that align with its culture and long-term vision.

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