This Week in Construction: Top Innovations & Industry Trends – July 9, 2025

Lounge Lizard LogoLounge Lizard’s 4-step creative process blends data-driven strategy with bold, breakthrough design—driving real ROI for digital campaigns in 2025. LONG ISLAND, NY, UNITED STATES, July 17, 2025 /EINPresswire.com/ -- In an increasingly competitive digital advertising landscape, Lounge Lizard Worldwide Inc., a leading digital marketing agency, has released its latest insights on maximizing advertising return on investment (Ad ROI) through a proven, structured creative process. Published in the agency’s newest blog post, “4-Step Creative Process Drives Ad ROI in 2025,” the article offers practical, research-backed strategies for businesses aiming to improve campaign performance without overspending. “At Lounge Lizard, we believe great advertising isn’t about bigger budgets—it’s about smarter strategy,” said Ken Braun, Co-Owner of Lounge Lizard. “Our 4-step process helps clients use data to shape breakthrough creative, test rigorously, and scale what actually works.” The featured framework outlines a four-phase approach: -Data Analytics & Strategic Insights: Using behavioral data and predictive analytics to uncover high-impact opportunities. -Innovative Creative Development: Crafting platform-specific ad variations that incorporate personalization, motion graphics, and psychological triggers. -Testing & Optimization: Continuously refining campaigns through A/B and multivariate testing, heatmaps, and performance metrics. -Scaling What Works: Expanding proven creatives through strategic spend, lookalike audiences, and cross-channel repurposing. The blog also dives into ROI-driving tactics for Meta Ads and Google Ads, focusing on AI-powered targeting, mobile-first creatives, long-tail keywords, and seamless landing page experiences. “As we move deeper into 2025, digital ad platforms are automating more of the technical side,” added Braun. “But creativity—guided by strategy—is still the differentiator. Our job is to bridge the art and science of advertising for measurable business outcomes.” Key takeaways from the article include: -Structure and data fuel smarter ad spend. -Testing should be ongoing and audience-driven. -Scaling successful campaigns requires discipline and timing. -Platform-specific creative is essential for performance. With this release, Lounge Lizard continues to solidify its position as a leader in digital marketing innovation, offering strategy-first solutions for brands seeking to outperform in the competitive 2025 ad space. Visit www.loungelizard.com to read the whole article and to learn more about digital marketing.

ANCHORAGE, AK, UNITED STATES, July 17, 2025 /EINPresswire.com/ -- Beacon Media + Marketing has released a new guide exploring how business owners and professionals can leverage personal branding to build trust, increase visibility, and

RIDGELAND, MS, UNITED STATES, July 17, 2025 /EINPresswire.com/ -- Perfume Villa, a full-service fragrance store offering a wide range of designer and value-priced perfumes, invites the media to its grand opening tomorrow at Northpark. The store provides personalized service and a curated selection of popular brands at every price point.WHEN:Friday, July 18, 202511 a.m.-7 p.m.WHERE:Northpark Upper Level Next to Bath and Body Works1200 E County Line Rd.Ridgeland, MSWHO:Bikarjit Singh, Owner, Perfume VillaShawn Cochran, General Manager, NorthparkMedia are invited to attend the grand opening during normal Northpark business hours of 11 a.m.-7 p.m. Photo and interview opportunities available on location.