Komunikaty PR

AposHealth® Teams Up with Manifest Media’s Podcast 'Game Recognizes Game' to Drive the Next Phase of Growth

2025-04-22  |  18:55:06
Apos Treatment Program

Apos Treatment Program

AposHealth® and Manifest Media’s Game Recognizes Game podcast unite talent and media, to lead a national conversation on MSK recovery, greatness and Apos®

NEW YORK, NY, UNITED STATES, April 22, 2025 /EINPresswire.com/ -- AposHealth®, a global leader in non-invasive musculoskeletal treatments and the company behind the game-changing precision medicine for knee, lower back and hip pain Apos®, is launching an innovative multi-channel partnership campaign to drive the next growth phase.

The consumer-focused integrated campaign is a brand-led, social media-first content series built around Apos’ partnership with Manifest Media’s forthcoming podcast Game Recognizes Game- an ongoing conversation on greatness (GRG). GRG is a firsthand account of the process and perseverance required for the highest levels of accomplishment, according to elite athletes, industry titans, world-renowned entertainers, and the best physicians and coaches in the world.


Renowned Sports Injury Analyst, Sports Physical Therapist, and Game Recognizes Game Co-Creator, Executive Producer, and podcast host Marty Jaramillo will lead the campaign as the official AposHealth® ambassador. With over 30 years of clinical experience, Jaramillo is a trusted name in sports medicine and rehabilitation. The first and only official on-air Injury Analyst on CBS Sports and formerly ESPN, reporting on injury and recovery that impacts players and teams across all sports, including the NFL, NBA, MLB, and global soccer leagues.

“Hosting an ongoing conversation about greatness has been a personal goal for a long time. Apos® is the perfect partner to bring it to market. After over 30 years in sports medicine, I rarely find new products that move the needle. Apos® is a game-changing device for knee and back pain – getting people back in the game, which I have dedicated my life to - and what this partnership and campaign is all about. At its core, Apos® understands excellence.” Marty Jaramillo said.

"This campaign is a game-changer for AposHealth®, uniting media, talent, and innovation to transform how people approach knee, hip, and lower back pain. By collaborating with Manifest Media and Game Recognizes Game, we’re setting the stage for greater awareness and adoption of our groundbreaking solution,” said Ben Feldman, M.Med.Sc, SVP & Chief Marketing Officer at AposHealth®.

Apos® is a targeted, innovative approach to addressing knee osteoarthritis and chronic hip and lower back pain. By considering each patient's unique anatomy, biomechanics, neuromuscular responses, and medical history, Apos® delivers personalized treatment tailored to individual needs. As easy to use as wearing glasses, it significantly improves pain relief, functional ability, and quality of life.

Now Studio produced all Apos® content, the content production arm of The Right Now, a bi-coastal, fully integrated creative communications agency.


About AposHealth®:
Our journey began 20 years ago with a simple yet powerful idea: to relieve pain by teaching people to move and walk pain-free. For the past two decades, our dedicated experts have tirelessly developed and refined our flagship solution - Apos®. Over 150,000 people have already reclaimed their freedom with Apos®, enjoying a better life while simultaneously reducing healthcare costs for themselves, insurance companies, and employers. AposHealth® is committed to revolutionizing musculoskeletal treatment to help give people back their active lives. For more information, visit www.aposhealth.com

About Manifest Media:
Manifest Media is an award-winning creative studio renowned for producing acclaimed podcasts such as the award-winning "Table Read" and "Failure" with Ryan Kavanaugh. The company focuses on developing compelling audio content that resonates with diverse audiences. In partnership with Realm, an industry-leading podcast studio, Manifest Media continues to expand its influence in the podcasting landscape.

About The Right Now:
The Right Now is an integrated creative communications agency specializing in media relations, talent strategy, experiential marketing, original content production, and social engagement. Founded by industry veterans, the agency has developed standout campaigns for leading lifestyle, entertainment, and talent-driven brands. With offices in Los Angeles and New York, The Right Now continues to set new standards in brand storytelling and engagement.

Ben Feldman
AposHealth
+1 646-357-9070
email us here
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Disinflation Trends Emerge Across Sub‑Saharan Africa, Creating Strategic Openings for FX and Bond Markets

Sub-Saharan inflation trends put Africa on the investment radar — EBC Financial Group spotlights FX and bond market shifts across Nigeria, Kenya, and South Africa.EBC Financial Group analyses how diverging inflation and monetary signals in Nigeria, Kenya, and South Africa are shaping investor opportunitiesNIGERIA, July 21, 2025 /EINPresswire.com/ -- As headline inflation continues to ease or stabilise across several major Sub‑Saharan African economies, EBC Financial Group (EBC) highlights how these varying trends are influencing central bank decisions and reshaping investor sentiment. With Nigeria registering its third consecutive month of slowing inflation, Kenya initiating a rate-cutting cycle, and South Africa maintaining price stability amid global uncertainty, traders and investors are reassessing their exposure in regional currencies, sovereign bonds, and inflation-sensitive assets. “What we’re seeing is a macro rebalancing. Inflation is falling, but not uniformly, and that divergence is what’s creating the most interesting opportunities for traders,” said David Barrett, CEO of EBC Financial Group (UK) Ltd. “Kenya’s shift into easing is already impacting local bond yields, while Nigeria’s persistent real rates continue to draw capital flows. South Africa, meanwhile, remains stable for now, but sensitive to external risk. We’re watching closely how FX dynamics are unfolding as central banks respond at different speeds.” “Africa is often viewed as a block, but markets here are increasingly differentiated—and understanding that distinction is essential for investors,” added Barrett. “Whether you’re looking at inflation, rates, or currency dynamics, it’s clear that this is a moment for selective exposure, not broad strokes.” Nigeria’s Inflation Slows for a Third Straight Month as Monetary Tightening Holds According to the Nigerian National Bureau of Statistics, headline inflation slowed to 22.22% in June 2025, down from 22.97% in May, marking its third consecutive month of decline. While still elevated regionally, this trend reflects the impact of the Central Bank of Nigeria’s sustained monetary tightening, which has kept its benchmark lending rate at 27.50% since May. Meanwhile, the naira has maintained relative stability, closing around ₦1,518/USD last Monday, supported by FX reforms and tighter liquidity measures. Though Nigeria continues to report higher inflation than many peers, its consistent disinflation aligns with the broader downward trend seen across Sub‑Saharan Africa. Kenya Enters Easing Cycle as Price Pressures Remain Contained In contrast, Kenya’s inflation rate has held steady at 3.8% in June, comfortably within the Central Bank of Kenya (CBK)’s official target band of 2.5–7.5%, matching May’s reading and maintaining the decrease from an eight-month high of 4.1% in April. In response to continued price stability and easing inflationary pressure, the CBK lowered its benchmark interest rate to 9.75% in June 2025—its sixth consecutive cut. This policy shift has fostered improved conditions for local bonds and supported the resilience of the Kenyan shilling. South Africa Maintains Stability but Braces for Global Spillovers South Africa’s inflation remained unchanged at 2.8% year-on-year in both April and May 2025, staying below the South African Reserve Bank (SARB)’s target range of 3–6%. While this reflects a stable price environment, SARB remains cautious due to the risk of external headwinds—including U.S. tariff threats and slowing economic activity in China—that could impact domestic inflation expectations. The South African rand has traded with relative calm in recent weeks but continues to respond sensitively to shifts in global risk sentiment and commodity price movements. IMF: Regional Inflation Trending Lower but Remains Uneven According to the IMF’s April 2025 Regional Economic Outlook for Sub-Saharan Africa, the region has made significant progress in curbing inflation. Regional average inflation declined from 18.1% in 2024 to 13.3% in 2025 and is projected to stabilise at 12.9% in 2026, with continued moderation expected through 2026–2027. The IMF attributes the downtrend to food price normalisation, exchange rate stabilisation, and fiscal consolidation. However, the report also highlights that disinflation remains uneven, with countries such as Ghana and Ethiopia still grappling with high price pressures linked to currency instability and elevated debt servicing costs. Implications for Currency and Bond Market Positioning EBC alerts investors that these varied inflation paths are leading to divergent monetary responses across the region. Nigeria remains under a tight policy stance; Kenya has begun to ease; and South Africa, while enjoying price stability, remains on high alert for external spillovers. As a result, the Nigerian naira may continue to attract short-term interest, particularly if inflation moderates further. The Kenyan shilling has found footing amid easing policy conditions, while South African markets remain anchored but exposed to global volatility. In the fixed income space, bond yield curves in both Nigeria and Kenya are showing early signs of flattening, offering tactical opportunities for yield-seeking investors. With inflation expectations adjusting and monetary conditions shifting, EBC observes that investor appetite is gradually moving away from inflation-linked instruments toward rate-sensitive assets, particularly in economies nearing a policy inflection point. This information reflects the observations of EBC Financial Group and all its global entities. It is not financial or investment advice. Trading Contracts for Difference (CFDs) entail a substantial risk of swift financial loss due to leverage, rendering it inappropriate for all investors; thus, a thorough evaluation of your investment objectives, expertise, and risk appetite is imperative prior to engagement, as EBC Financial Group and its entities are not liable for any damages arising from reliance on this information. For more insights and analysis on global market developments, visit www.ebc.com.

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