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ASK BOSCO® Secures £4.1m Investment From Specialist Investor Gresham House Ventures

2025-06-30  |  17:55:03
John Readman pic

John Readman, CEO & Founder and Abi Liddle, COO

LEEDS, LS1 4DW, UNITED KINGDOM, June 30, 2025 /EINPresswire.com/ -- ASK BOSCO®, the AI-powered marketing analytics platform, has secured a £4.1m investment from Gresham House Ventures, a growth equity investor specialising in scaling businesses.

The £4.1mn investment supports the ongoing growth of ASK BOSCO®, the platform created by performance marketing agency Modo25. ASK BOSCO® helps brands, retailers, and agencies consolidate their marketing and e-commerce data into a single dashboard. It enables automated reporting and faster AI-powered insights that optimise digital advertising spend, driving greater ROI and overall marketing efficiency.

As digital advertising becomes increasingly expensive and complex, and third-party cookies phase out, the platform is attracting brands, retailers and agencies looking to unify their data, gain instant insights and make faster data-driven decisions.

ASK BOSCO® plans to increase its support for performance marketing agencies, many of which are facing challenges in the age of AI. As clients demand greater results and clearer ROI, agencies are under pressure to evolve quickly.

A standout feature of the platform, ASK BOSCO®’s AI Analyst, enables users to interact with their data using natural language questioning for instant answers, allowing agencies and marketers to cut through complexities and eliminate data bottlenecks. From campaign insights to visualisations in seconds, the feature brings powerful data analysis to the fingertips of all levels of a business, from marketers to the C-suite, without the need for technical or data expertise. For example, users can ask questions such as ‘What was my best performing channel last week’ or ‘What is the change in sales each day this month?’ and receive instant answers.

ASK BOSCO® secured early backing from angel investors, including Bonamy Grimes, co-founder of Skyscanner, and Richard Flint, the former CEO of Sky Betting & Gaming.

The new funding from Gresham House Ventures will be used to expand ASK BOSCO®’s senior technical and sales teams. This will create more jobs in their Leeds head office and accelerate growth across the agency and ecommerce markets and support international expansion into the US. ASK BOSCO®, a Shopify partner, will also launch an AI reporting app in the Shopify app ecosystem bringing enhanced, streamlined reporting and conversational AI capabilities directly to Shopify users.

Hamza Rafiq, investment manager at Gresham House Ventures, said, “ASK BOSCO® is solving a real and growing pain point for digital marketers, empowering them to make faster, smarter decisions by leveraging the data they already have. With a clear vision and strong momentum across the ecommerce and agency markets, we’re excited to support the ASK BOSCO® team as they scale their AI marketing analytics solution.”

John Readman, founder and CEO of Modo25 and ASK BOSCO®, added: “Gresham House Ventures brings a wealth of experience to help us scale at speed. Its backing is a huge vote of confidence in our mission to empower marketers and agencies to make better, data-driven decisions. We’re fired up, ambitious, and ready to take things to the next level with the support and experience of the team at Gresham House Ventures.”

The investment follows a busy period for Gresham House Ventures, which continues to back high-growth, digitally focused businesses. Recent investments include leading a £3.9mn investment into Penfold, a digital workplace pensions provider, and a £5mn investment into adventure travel scale-up Much Better Adventures.

As AI becomes the ultimate competitive advantage in marketing, this £4.1mn investment marks a major step forward for ASK BOSCO, which is empowering businesses to automate, optimise, and outperform, all through one powerful platform.

END OF RELEASE

About Modo25 and ASK BOSCO®
Modo25 is a digital marketing agency on a mission to empower in-house teams and give businesses greater control over their marketing performance. Headquartered in Leeds, UK, Modo25 combines performance marketing expertise with cutting-edge technology to drive sustainable growth for brands and agencies.

ASK BOSCO® is Modo25’s proprietary AI-powered marketing platform that brings together all your performance and ecommerce data into one easy-to-use dashboard. Designed to help marketers and agencies optimise their digital strategy, ASK BOSCO® offers automated reporting, conversational AI, forecasting and budget planning across channels including Google, Shopify, Meta and Microsoft Ads. By leveraging first- and third-party data, the platform gives teams instant access to marketing insights and the confidence to make data-led decisions, reduce ad waste, and increase ROI.

For more information, visit www.askbosco.io and www.modo25.com.

Follow Modo25 on
X (https://x.com/InModo25)
Facebook (https://www.facebook.com/InModo25/)
Instagram (https://www.instagram.com/inmodo25/)
and LinkedIn (https://www.linkedin.com/company/modo25/mycompany/)

Follow ASK BOSCO® on
X (https://x.com/askboscoindex)
Facebook (https://www.facebook.com/askbosco)
YouTube (https://www.youtube.com/channel/UCBOFE0yaUwYUcAWgGBJI32w)
LinkedIn (https://www.linkedin.com/company/68747529/admin/)

Nikki Readman
Modo25
+44 7834 464025
nikki|askbosco.com| |nikki|askbosco.com

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Diatom Capital Acquires Industrial Electronics Services Inc.

Diatom Capital acquires Industrial Electronics Services, Inc.Expands Capabilities and Strengthens Market Presence in Aerospace and DefenseIt's an exciting new chapter for our team, our customers, and the legacy we’ve built. We’re proud to join forces with Diatom Capital and build our commitment to quality and on-time delivery.”— Kathy Mullins, CEO of Industrial Electronics Services, Inc.CINCINNATI, OH, UNITED STATES, July 23, 2025 /EINPresswire.com/ -- Diatom Capital, a private investment firm focused on accelerating growth and acquiring founder-led businesses in the aerospace and defense sectors, is pleased to announce the acquisition of Industrial Electronics Services Inc. (IES), a technology-based powerhouse providing design, manufacturing, and lifecycle management services for electronic products. This strategic acquisition expands Diatom Capital’s portfolio in aerospace, which includes Diatom Aviation, a recognized leader in the design, maintenance, and repair of air-cargo containers (ULDs, or Unit Load Devices) and Ground Support Equipment (GSE), and Midwest Aero Support (MAS) an FAA, EASA, and CAA-certified repair station specializing in the overhaul and repair of aircraft structures and components. With Industrial Electronics Services’ renowned electronic expertise and Diatom Capital’s cutting-edge aviation solutions, the combined team is set to deliver next-level, turnkey infrastructure projects for military, aerospace, energy, transportation, medical, communications, and industrial markets. “This is more than an acquisition — it’s an alliance built to accelerate innovation in the aerospace and defense sectors," said Burt Mattice, President of Diatom Capital and Diatom Aviation. "Industrial Electronics Services’s stellar reputation and skilled workforce are a natural fit for Diatom’s mission to deliver Aviation Simplified™ by unlocking operational efficiencies and maximizing value for both customers and stakeholders." Diatom Capital’s investment philosophy is centered on respect for legacy. Rather than reshaping a company’s identity, Diatom seeks to honor what founders have built, partnering with founders and leadership teams to unlock sustainable, long-term growth while celebrating the culture and values that made the business successful. IES will continue to operate from its facility in Gray, Tennessee, under its existing brand, while now benefiting from Diatom Capital’s global infrastructure, capital investment, and strategic support. “This merger marks an exciting new chapter for our team, our customers, and the legacy we’ve built,” said Kathy Mullins, CEO of IES. “We’re proud to join forces with a company that shares our values and commitment to quality and on-time delivery to drive our vision for the future. Together, we’re positioned to achieve more than we ever could alone.” This marks Diatom Capital’s second acquisition this year, following its recent purchase of Midwest Aero Support — a move that expanded the company’s component repair and maintenance capabilities and added to its regional footprint. Together, these acquisitions reinforce Diatom Capital’s commitment to delivering integrated, end-to-end solutions across the aerospace and defense ecosystem. About Industrial Electronics Services Founded in 1989, Industrial Electronics Services Inc. (IES) is a technology-based company providing design, manufacturing, and lifecycle management services for electronic products. Serving value-centric clients across military, aerospace, energy, transportation, medical, communications, and industrial markets. IES partners with their customers at every stage of the process—research, development, production, packaging, distribution, and aftermarket support. IES leverages its expertise across their network, bringing our customers’ visions to life with effective, tailored solutions. About Diatom Capital Diatom Capital is a private investment firm dedicated to accelerating growth and acquiring founder-led businesses in the aerospace and defense industries. Through its Aviation Simplified™ approach, Diatom invests in and scales aviation manufacturing and service providers—unlocking operational efficiencies and delivering long-term value for all stakeholders. For more information, please visit diatomcapital.com.

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