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Mark Cuban Makes One of Final Shark Tank Investments in Female-Led AI College Platform

2025-05-11  |  14:55:05
Julia Dixon pitches ESAI on Shark Tank

Julia Dixon pitches ESAI on Shark Tank

Former college advisor Julia Dixon built ESAI after witnessing how pricey consultants gave wealthy students an unfair advantage.

I invested because ESAI is solving a real problem. This platform doesn’t spit out essays. It helps students figure out who they are and how to show that to the world. That’s powerful, and personal.”
— Mark Cuban
NEW YORK, NY, UNITED STATES, May 11, 2025 /EINPresswire.com/ -- On Friday, ESAI (pronounced [ES] + [AY] + [EYE]), the ethical AI platform helping students navigate college admissions, entered the Shark Tank when founder Julia Dixon took the stage to pitch her bold vision: an affordable, AI-powered way for every student to tell their story.

A former college advisor, Dixon built ESAI after witnessing how legacy status, zip codes, and access to pricey consultants gave wealthy students an unfair advantage. In the Tank, she demonstrated how ESAI works using a high school photo of Mark Cuban himself. Framing him as a student named “Mark C,” she showed how the platform might help a student connect a love of innovation and basketball into a compelling essay theme—personalized, ethical, and admissions-ready.

Cuban and Kevin O’Leary both made offers. After a high-stakes negotiation, Dixon successfully secured her dream deal: $250,000 for 5% equity, with an additional 2.5% in advisor shares through a follow-on agreement.

“Mark was the Shark I hoped for,” said Julia Dixon, Founder and CEO. “He understands the tech, but more importantly, he understands the need—especially after going through the college process with his own family. I couldn’t be more excited to have him on our team.”

Since launching, ESAI has supported over 550,000 students in the 2024 admissions season and reached more than 35 million viewers on TikTok. The platform offers AI-powered tools that help students craft authentic, story-driven applications without outsourcing their writing. ESAI adheres to strict ethical standards, offering the same kind of guidance a human tutor would—at a fraction of the cost. Families have saved an estimated $145 million in advising fees.

With Cuban’s backing, ESAI plans to help even more students find the right-fit schools and craft the stories that get them in. Long-term, ESAI aims to be the place Gen Z builds their professional identity, evolving from college applications to career goals and everything in between.

Julia Dixon
ESAI
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2025-05-14 | 00:55:04

Former Governor Jay Inslee to Deliver Keynote Address at Environmental Markets Conference (EMC) 2025

Environmental market leaders converge at the Seattle Convention Center for EMC 2025, Former Washington State Governor Jay Inslee keynote speaker 05/14/2025.We are honored to welcome Governor Inslee to deliver the Keynote at EMC 2025, his dedication to sustainability aligns perfectly with the mission of EMC.”— Michael Hare, President, AEMISEATTLE, WA, UNITED STATES, May 13, 2025 /EINPresswire.com/ -- The Environmental Markets Conference (EMC) is honored to announce that former Washington State Governor Jay Inslee will deliver the keynote address for EMC 2025 at the Seattle Convention Center on Wednesday, May 14, 2025; providing attendees with insights from one of the nation’s leading voices on climate policy, clean energy, and sustainable economic development. Governor Inslee, who served Washington State from 2013 to 2025, has been widely recognized for his leadership in environmental advocacy, including his work in the U.S. House of Representatives (1999–2012) on climate policy and technology-driven economic growth. His book, Apollo’s Fire: Igniting America’s Clean Energy Economy, has served as a foundational text for forward-looking economic strategies centered on sustainability. In 2025, Inslee received the prestigious TIME Earth Award, acknowledging his remarkable contributions to sustainability and environmental policy. His keynote address at EMC, sponsored by the Port of Seattle , will explore the vital role of innovation and leadership in advancing environmental markets , offering thought-provoking insights into the future of climate policy, clean energy advancements, and economic sustainability. "We are honored to welcome Governor Inslee to EMC 2025,” said Michael Hare, president of the Alliance for Environmental Markets and Investments, the host of the EMC. "His dedication to sustainability and clean energy innovation aligns perfectly with the mission of EMC, making his keynote one of the most anticipated highlights of this year’s event." About EMC Since 1997, the Environmental Markets Conference has been known as “the must-attend event” for those involved in protecting, mitigating, and restoring our natural resource assets, including fish, wildlife, species, water, wetlands, streams, water quality and quantity, carbon, biodiversity, and related environmental markets. For more information about EMC 2025 and to register for the event, visit environmentalmarketsconference.com
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