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Perkins Griddle & Go Coming To Middlesex County

2025-06-30  |  17:55:03
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Entrepreneurs sign 10-unit deal to expand fast casual brand in New Jersey

EAST BRUNSWICK, NJ, UNITED STATES, June 30, 2025 /EINPresswire.com/ -- East Brunswick entrepreneurs and residents Praveen and Geetha Appana recently signed a 10-unit development deal with Perkins American Food Co. to bring Perkins Griddle & Go to Middlesex County. The husband-and-wife duo brings forward established experience, having owned and operated two Indian restaurants, where they honed their skills in the culinary space.

Praveen Appana moved to the U.S. in 1998 and launched his career as a software engineer at State Street Bank. He advanced to the position of Assistant Vice President by 2011, accumulating significant experience in the financial sector. Later, he leveraged his IT and finance skills for his entrepreneurial pursuits, beginning in the pharmacy sector. He and his wife established and expanded their pharmacy business, strategically acquiring additional locations in 2013 and 2014.

The Praveens later transitioned to the restaurant business, further showcasing their adaptability in different industries. In 2021, Praveen Appana added to his portfolio by delving into e-commerce in 2021. He and his wife’s latest joint venture is Perkins Griddle & Go.

"Perkins Griddle & Go is a great, innovative concept, and we are looking forward to working with the Perkins team to expand it in New Jersey,” said Praveen Appana, Franchisee for Perkins Griddle & Go.

The Appanas signed a 10-unit deal that spans Middlesex County. Perkins opened the first Griddle & Go in Canada in late 2024, and more than 20 other locations have been signed for development in the Garden State. New Jersey is the first domestic market to feature the new concept, with the first slated to open at the highly anticipated Netflix Studios campus in Fort Monmouth later this year.

Designed for today’s fast-paced consumers, Perkins Griddle & Go presents a modern interpretation of American hospitality that represents tradition while embracing the future. The concept features a streamlined design and an elevated café experience within a compact footprint, prioritizing convenience. The restaurant incorporates modern digital menus and self-order kiosks, catering to busy customers seeking a quick meal. For those with more time, a cozy café-style dining experience awaits.

"We are excited to welcome Praveen and Geetha to the Perkins family and partner with them to expand our Perkins Griddle & Go concept in their home state,” said Peter Ortiz, Chief Development Officer of Ascent Hospitality Management. They demonstrate incredible passion and dedication, strengthened by an impressive record of building businesses to succeed. We look forward to watching them grow their restaurants and share our new offerings with all the communities they serve."

Franchisees have already shown strong interest in Perkins Griddle & Go and are eager to bring this modern take on Perkins to new and existing markets. For more information about Perkins Griddle & Go and franchise opportunities, please visit https://perkinsfranchising.com.

About Perkins Griddle & Go
Perkins American Food Company, formerly known as Perkins Restaurant & Bakery®, has been a beloved heritage brand since its founding in 1958. With a strong commitment to value, quality, and exceptional service, Perkins serves up a delightful array of American classics that cater to today’s tastes. At Perkins American Food Company, we know life moves quickly, and finding time for a satisfying meal can be tough. That’s why we created Perkins Griddle & Go—a fast-casual dining experience designed to serve guests delicious, high-quality meals at unbeatable prices, all while fitting seamlessly into your busy lifestyle.

At Perkins Griddle & Go, guests can enjoy all their Perkins favorites—from Griddle Greats and signature pies to iconic Mammoth Muffins—along with exciting new additions like breakfast sandwiches and avocado toast. We also believe in indulgence, offering a variety of famous bakery treats to brighten your day.

For more information about Perkins franchise opportunities, visit www.perkinsrestaurants.com/franchise.

Brianne Barbakoff
Ink Link Marketing
brianne@inklinkmarketing.com

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Diatom Capital Acquires Industrial Electronics Services Inc.

Diatom Capital acquires Industrial Electronics Services, Inc.Expands Capabilities and Strengthens Market Presence in Aerospace and DefenseIt's an exciting new chapter for our team, our customers, and the legacy we’ve built. We’re proud to join forces with Diatom Capital and build our commitment to quality and on-time delivery.”— Kathy Mullins, CEO of Industrial Electronics Services, Inc.CINCINNATI, OH, UNITED STATES, July 23, 2025 /EINPresswire.com/ -- Diatom Capital, a private investment firm focused on accelerating growth and acquiring founder-led businesses in the aerospace and defense sectors, is pleased to announce the acquisition of Industrial Electronics Services Inc. (IES), a technology-based powerhouse providing design, manufacturing, and lifecycle management services for electronic products. This strategic acquisition expands Diatom Capital’s portfolio in aerospace, which includes Diatom Aviation, a recognized leader in the design, maintenance, and repair of air-cargo containers (ULDs, or Unit Load Devices) and Ground Support Equipment (GSE), and Midwest Aero Support (MAS) an FAA, EASA, and CAA-certified repair station specializing in the overhaul and repair of aircraft structures and components. With Industrial Electronics Services’ renowned electronic expertise and Diatom Capital’s cutting-edge aviation solutions, the combined team is set to deliver next-level, turnkey infrastructure projects for military, aerospace, energy, transportation, medical, communications, and industrial markets. “This is more than an acquisition — it’s an alliance built to accelerate innovation in the aerospace and defense sectors," said Burt Mattice, President of Diatom Capital and Diatom Aviation. "Industrial Electronics Services’s stellar reputation and skilled workforce are a natural fit for Diatom’s mission to deliver Aviation Simplified™ by unlocking operational efficiencies and maximizing value for both customers and stakeholders." Diatom Capital’s investment philosophy is centered on respect for legacy. Rather than reshaping a company’s identity, Diatom seeks to honor what founders have built, partnering with founders and leadership teams to unlock sustainable, long-term growth while celebrating the culture and values that made the business successful. IES will continue to operate from its facility in Gray, Tennessee, under its existing brand, while now benefiting from Diatom Capital’s global infrastructure, capital investment, and strategic support. “This merger marks an exciting new chapter for our team, our customers, and the legacy we’ve built,” said Kathy Mullins, CEO of IES. “We’re proud to join forces with a company that shares our values and commitment to quality and on-time delivery to drive our vision for the future. Together, we’re positioned to achieve more than we ever could alone.” This marks Diatom Capital’s second acquisition this year, following its recent purchase of Midwest Aero Support — a move that expanded the company’s component repair and maintenance capabilities and added to its regional footprint. Together, these acquisitions reinforce Diatom Capital’s commitment to delivering integrated, end-to-end solutions across the aerospace and defense ecosystem. About Industrial Electronics Services Founded in 1989, Industrial Electronics Services Inc. (IES) is a technology-based company providing design, manufacturing, and lifecycle management services for electronic products. Serving value-centric clients across military, aerospace, energy, transportation, medical, communications, and industrial markets. IES partners with their customers at every stage of the process—research, development, production, packaging, distribution, and aftermarket support. IES leverages its expertise across their network, bringing our customers’ visions to life with effective, tailored solutions. About Diatom Capital Diatom Capital is a private investment firm dedicated to accelerating growth and acquiring founder-led businesses in the aerospace and defense industries. Through its Aviation Simplified™ approach, Diatom invests in and scales aviation manufacturing and service providers—unlocking operational efficiencies and delivering long-term value for all stakeholders. For more information, please visit diatomcapital.com.

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