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Programmatic Display Market Predicted to Hit USD 825.1 billion by 2032, with a 33.6% CAGR
2025-07-23 | 15:55:04
Programmatic Display Market
Growth in adoption of smartphones and improved communication networks drive the growth of the global programmatic display market
WILMINGTON, DE, UNITED STATES, July 23, 2025 /EINPresswire.com/ -- Programmatic display refers to a set of technologies that enables advertisers to post online display adverts in front of potential consumers while they browse publisher sites that contain the advertising. With the help of programmatic display advertising solutions, adverts can be placed at specific times of the day or on specific sites when these target users are online.According to the report, the global programmatic display market generated $46.7 billion in 2022 and is estimated to reach $825.1 billion by 2032, exhibiting a CAGR of 33.6% from 2023 to 2032. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chains, regional landscapes, and competitive scenarios.
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Surge in adoption of smartphones, improved communication networks, and increase in advertising spending on digital media across various industries drive the market growth. In addition, proliferation of social media primarily drives the growth of the market. However, rise in adoption of ad-blockers to avoid online advertising hampers the growth of the market. On the contrary, the emergence of advertising automation is expected to create lucrative growth opportunities for the market during the forecast period.
By type, the online video segment acquired the major share in 2022, garnering nearly one-third of the global programmatic display market revenue, owing to increase in video streaming on the internet, which, in turn, is boosting the demand for online video advertising to reach large number of consumers. The mobile video segment is estimated to display the fastest CAGR of 37.6% throughout the forecast period, as mobile videos help entrepreneurs to create quality and unique content that boosts their outreach, sales, and brand recognition.
By channel, the RTB segment accounted for nearly three-fourths of the global programmatic display market share in 2022 and is expected to dominate by the market 2032, owing to the simplified ad space allotment in private marketplaces. The PMP segment is projected to display the fastest CAGR of 48.4% throughout the forecast period, owing to surge in demand for de-centralized and independent ad spaces.
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Region-wise, North America garnered the highest share in 2022, holding nearly one-third of the global programmatic display market revenue in 2022, and is projected to retain its dominance by 2032, owing to the strong presence of programmatic display advertising vendors such as Google Inc., Adobe, and AppNexus Inc. However, Asia-Pacific is expected to register the highest CAGR of 36.9% during the forecast period, owing to rapid economic and technological developments.
Leading Market Players
AppNexus Inc.
Verizon Communications Inc.
DataXu Inc.
Google Inc.
Adobe Systems Incorporated
Adform
Rubicon Project Inc.
Rocket Fuel Inc.
MediaMath
CONNEXITY
The report analyzes these key players in the global programmatic display market. These players have adopted various strategies such as expansion, new product launches, and partnerships to increase their market penetration and strengthen their position in the industry. The report is helpful in determining the business performance, operating segments, developments, and product portfolios of every market player.
The report focuses on growth prospects, restraints, and analysis of the programmatic display trend. The study provides Porter’s five forces analysis to understand the impact of numerous factors, such as the bargaining power of suppliers, the competitive intensity of competitors, the threat of new entrants, the threat of substitutes, and the bargaining power of buyers on the programmatic display market share.
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Material Capital Partners Closes on Land for Mill Landing Residential Community in Greer, South Carolina
Mill LandingRepresenting the first investment from MCP’s BTR Development Fund II, the firm expands its Southeast footprint in one of SC’s fastest-growing marketsWe’re committed to bringing thoughtfully planned communities to high-opportunity regions like this one, where we can add long-term value for both residents and our investors.”— Alex Chalmers, Founder and Managing Partner of Material Capital PartnersGREER, SC, UNITED STATES, July 23, 2025 /EINPresswire.com/ -- Material Capital Partners (“MCP”), a vertically integrated real estate development and investment firm specializing in build-to-rent communities, today announced the closing of its latest land acquisition for the development of Mill Landing, a new build-to-rent residential community in Greer, South Carolina, just northeast of Greenville.
Located at 788 Brockman McClimon Road, the land closing marks the inaugural investment from MCP’s BTR Development Fund II and represents a strategic expansion into one of the Southeast’s fastest-growing markets. It also aligns with MCP’s mission to develop thoughtfully designed, amenity-rich rental communities in areas experiencing strong migration trends. According to the U.S. News & World Report 2024–2025 rankings, the Greenville metro area is recognized as the top place to live in South Carolina and ranks fourth nationally — further underscoring the region’s appeal.
“This land closing marks a meaningful step in our continued expansion across the Southeast,” said Alex Chalmers, Founder and Managing Partner of Material Capital Partners. “Greer offers everything we look for in a market — strong population growth, economic momentum, access to major employers, and a high quality of life. We’re committed to bringing thoughtfully planned communities to high-opportunity regions like this one, where we can add long-term value for both residents and our investors.”
Mill Landing will mark the firm’s 10th asset in the Southeast and adds to a growing pipeline of build-to-rent communities currently under development. These include an 82-unit upscale townhome community in Bluffton, South Carolina; a 170-unit cottage-style community in Brunswick, Georgia; and a 131-unit community in Augusta, Georgia.
Mill Landing will deliver 163 single-family detached homes and townhomes on approximately 25 acres, with a mix of three- and four-bedroom floor plans. Each home will feature an attached private garage, private patio, and premium interior finishes, including granite countertops and stainless-steel appliances.
The community will be designed in a new urbanist style, integrating a network of parks and green spaces with a full suite of upscale amenities. Planned features include a clubhouse with coworking and lounge spaces, a resort-style swimming pool, fitness center, large dog park, and walking trails. Greystar, the global leader in residential property management, will serve as property manager for Mill Landing. The firm currently oversees several other premium build-to-rent communities across the Greenville MSA, bringing deep regional expertise to the project.
Strategically located in Greer — one of South Carolina’s fastest-growing cities — Mill Landing benefits from direct access to I-85, placing it within minutes of both downtown Greenville and Spartanburg. The site is just 4.5 miles from BMW’s U.S. manufacturing plant, which employs over 11,000 people, and 5.2 miles from Michelin’s North American headquarters, two of the state’s largest employers. Fueled by population growth of more than 69% over the past two decades, a growing base of over 40 international firms, and a location that combines scenic mountain views with seamless connectivity to major economic centers, Greer is rapidly establishing itself as a premier destination for both businesses and residents within the Greenville-Spartanburg metro area.
The project is expected to break ground in the third quarter of 2025, with completion slated for the second quarter of 2027.
For more information on Mill Landing, visit www.livemilllanding.com.
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