The Good Feet Store Opens in Middleton to Help Local Residents and Workforce Live the Life They Love

The Leading Retailer of Premium, Personally-Fitted Arch Supports Expands with the Second Store in the Madison Area

MIDDLETON, WI, UNITED STATES, July 21, 2025 /EINPresswire.com/ -- The Good Feet Store, recognized nationally as the market-leading manufacturer and retailer of premium, personally-fitted arch supports, announced the recent opened their newest location in Middleton on July 19th.

“Expanding The Good Feet Store further into the Madison Area with our Middleton location is a great opportunity to further our mission to improve people’s quality of life. This new store not only provides additional job opportunities for the community but also enhances our ability to help individuals live healthier, more active lives,” said Heather D'Agosta, CEO of ECM-GF Venture Group, the owner of The Good Feet Store in Middleton. “Our Good Feet Arch Support System is specifically designed to offer comprehensive relief and support, whether alleviating pain, improving performance, or aiding in recovery. Good Feet Arch Supports ensure full alignment of your kinetic chain, from your feet to your knees, hips and back.”

Situated at 1661 Deming Way, Suite H-150, the Middleton store will be one of nearly 300 open in the United States and is part of a strategic growth initiative that stands to open approximately 40 locations in 2025. As with all the brand’s stores, the Middleton location will offer customers a no-obligation, free, personalized in-store fitting with a trained Good Feet Arch Support Specialist.

For more than 30 years, The Good Feet Store has been an innovator in foot health and wellness — and it starts with Good Feet Arch Supports. Consisting of three types of arch supports, the Good Feet Arch Supports System works in concert to provide better pain relief, performance, balance and comfort. By focusing on all four arches in the foot, the supports are designed to keep the foot in the ideal position for the body, which helps to eliminate the pain felt in the feet, knees, hips and back. Proper alignment and support has helped thousands of customers return to the lives they love - from everyday work and activities to unforgettable trips and experiences.

“Everything is connected,” said Pamela Mehta, MD, a board-certified orthopedic surgeon and Chief Medical Officer of Modern Performance + Recovery Brands. “Oftentimes people with low back pain, knee pain, or hip pain don’t even recognize that it’s actually coming from the poor support they have in their feet. The Good Feet 3-Step Arch Support System is clinically proven to provide significant pain relief in only 4 weeks*, as found in an independent, academic study.

To learn more about The Good Feet Store, visit the company’s website at https://www.goodfeet.com/

About The Good Feet Store
Founded in 1992, The Good Feet Store is the market-leading manufacturer and retailer of premium, personally fitted arch supports, with nearly 300 retail locations in the U.S. and abroad. Engineered for comfort and pain relief in more than 400 styles, flexibilities and sizes, Good Feet Arch Supports are personally fitted to the precise needs and preferences of its customers and are backed by a Manufacturer's Lifetime Limited Warranty. The Good Feet Store operates with an end-to-end approach to maximize performance and ensure consistent quality standards. Good Feet Arch Supports are manufactured in a state-of-the-art facility in Carlsbad, California, and supplied exclusively to its retail locations. Each Good Feet Store location is staffed with well-trained Good Feet Arch Support Specialists who provide customers with a no-obligation, free, personal fitting. To learn more about The Good Feet Store and Good Feet Arch Supports, and to see Good Feet Store reviews from actual customers, visit goodfeet.com.

About Modern Performance and Recovery Brands (MPRBrands)
Modern Performance and Recovery Brands (MPRBrands) is dedicated to improving physical well-being through personalized health solutions. With a focus on performance, recovery, and long-term wellness, MPRBrands unites a complementary ecosystem of brands including The Good Feet Store, ING Source (OS1st), Stretch*d, and Compression Health. MPRBrands serves customers globally, offering products and services that address both temporary physical challenges and ongoing health needs. We believe that health and wellness should be personal, and we are committed to delivering solutions that make a real difference in people’s lives.
For more information on MPRBrands and its portfolio of health and wellness brands, visit https://mprbrands.com/

* “A test of efficacy and foot position alteration in patients wearing Good Feet arch supports for the treatment of pain”; Massachusetts General Hospital Institutional Review Board #2022P000291. In an uncontrolled clinical study, at Day 30, most patients with plantar fasciitis reported a 50% decrease in pain.

Ben Cohen
Modern Performance + Recovery Brands
+1 800-509-4535
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