Komunikaty PR
The Source Approach Achieves Explosive Growth for Luxury Pain Relief Brand Through AI-Driven Fractional CMO Expertise
2025-05-09 | 20:55:07
The Source Approach - Tanner Rankin - Fractional CMO
Fractional CMO, Tanner Rankin of The Source Approach, drives 640% Amazon & 506% Shopify growth for luxury brand using a blend of AI & Source Approach method.
Brands can sell more & spend less with the only Fractional CMO blending AI & the award-winning Source Approach method for blazing fast, scalable results.”
BUFFALO, NY, UNITED STATES, May 9, 2025 /EINPresswire.com/ -- Tanner Rankin of The Source Approach, a leading Fractional CMO firm specializing in blending AI & the award-winning Source Approach method for blazing fast, scalable results, today announced remarkable success in driving exponential growth for a premium luxury pain relief technology brand. Leveraging its proprietary "Source Approach" methodology, the firm achieved a 640% increase in Amazon sales and a 506% increase in Shopify sales within a single year for a lean team operating in a highly competitive market.— Tanner Rankin
This case study underscores The Source Approach's core strengths in deeply understanding brand DNA, customer behavior, and market dynamics to architect and execute highly effective direct-to-consumer strategies. The firm's unique value proposition lies in its ability to function as an outsourced Chief Marketing Officer, bringing high-level expertise and a proven framework to businesses of all sizes.
"This success story demonstrates the power of a holistic, data-informed approach to marketing, even for smaller teams in crowded spaces," said a representative for The Source Approach. "Our 'Source Approach' methodology ensures that every aspect of the marketing ecosystem, from messaging and creative to ad optimization and customer experience, is aligned and working synergistically to drive tangible results."
- The "Source Approach" methodology, as implemented for this client, encompasses several key pillars:
Source Codes: Comprehensive aggregation of brand, product, and buyer expertise into a centralized resource, ensuring consistent and high-level execution across all marketing functions.
- Customer Awareness Stages: Strategic development tailored to each phase of the customer journey (Unaware, Problem Aware, Solution Aware, Product Aware, and Brand/Product Fit), optimizing reach and marketing spend.
Buyer Intent Focus: Prioritization of customers with clear purchase intent, dramatically improving Click-Through Rates (CTR) and Conversion Rates across platforms.
- Avatar Development: Creation of detailed customer mindsets and motivations, informing highly resonant and persuasive marketing content.
Emotion and Logic-Driven Copywriting: Crafting compelling narratives that connect with customer emotions and are justified with logical product benefits.
Strategic Visual Asset Creation: Utilizing color psychology, neuro-aesthetic principles, and platform-specific best practices to create impactful imagery and videos.
- Rigorous A/B Testing and Optimization: Continuous improvement of listings, ad creatives, and website elements based on performance data.
- Full-Funnel Amazon and Shopify Strategies: Comprehensive approaches encompassing listing optimization, advertising, and organic growth initiatives.
This case study serves as a powerful example of how the Source Approach method empowers brands to unlock significant growth potential through a structured, insightful, and expertly executed fractional CMO model with underpinnings of eCommerce consulting and Amazon Consulting. Their focus on foundational understanding and data-driven decision-making positions them as a valuable partner for companies seeking to elevate their marketing performance and achieve market leadership.
About The Source Approach:
The Source Approach is the leading eCommerce-focused Fractional CMO firm that provides businesses with strategic marketing leadership and execution expertise. Specializing in leveraging deep market understanding and data-driven methodologies, The Source Approach helps companies achieve significant and sustainable growth. Their unique "Source Approach" method ensures a holistic and effective marketing strategy tailored to each client's specific needs and goals.
Tanner Rankin
The Source Approach
+1 716-616-0136
tanner@sourceapproach.com
Visit us on social media:
LinkedIn
Bluesky
Instagram
Facebook
YouTube
TikTok
X
Legal Disclaimer:
EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Newseria nie ponosi odpowiedzialności za treści oraz inne materiały (np. infografiki, zdjęcia) przekazywane w „Biurze Prasowym”, których autorami są zarejestrowani użytkownicy tacy jak agencje PR, firmy czy instytucje państwowe.
Ostatnio dodane
komunikaty PR z wybranej przez Ciebie kategorii
EIN Newswire
BRAK ZDJĘCIA
2025-05-13 | 17:55:06
California Black Women’s Health Project to Honor Actress and Advocate Yvette Nicole Brown at Women Who Dared
Yvette Nicole Brown - Women Who Dared HonoreeCABWHP concludes 30th anniversary celebrations by honoring the legacy of Black women past and present at the annual Women Who Dared awardsLOS ANGELES, CA, UNITED STATES, May 13, 2025 /EINPresswire.com/ -- California Black Women’s Health Project (CABWHP) is proud to announce that acclaimed actress, producer, and advocate Yvette Nicole Brown will be honored at this year’s Women Who Dared brunch and awards ceremony on Sunday, May 18th, 2025, at the SLS Hotel Beverly Hills. The event, themed “Rooted in Care & Truth: Nurturing Black Women’s Wellness,” will celebrate the visionary leadership and everyday bravery of Black women like Yvette who have made a lasting impact in their communities. Brown's unwavering commitment to caregiving, mental health advocacy and uplifting Black women's narratives exemplifies the spirit of this celebration. Over the past decade, Brown has been a dedicated caregiver to her father, who was diagnosed with Alzheimer's disease. Her personal journey through the challenges of caregiving led her to become a vocal advocate for others in similar roles. Recognizing the need for support and community, she launched the podcast Squeezed in partnership with Lemonada Media and the Robert Wood Johnson Foundation. This seven-part series delves into the complexities of caregiving across America, spotlighting the daily experiences of caregivers and emphasizing the importance of self-care and support systems.Beyond her advocacy in caregiving, Brown uses her platform to address mental health and wellbeing within the Black community. Her storytelling fosters a deeper understanding of the unique challenges faced by Black women and highlights the importance of representation. Brown's contributions have not gone unnoticed. She was recently celebrated at the 2025 ESSENCE Black Women in Hollywood Awards, acknowledging her influence and dedication to uplifting Black voices in the entertainment industry. “Yvette Nicole Brown embodies the essence of a woman who dares. Her dedication to caregiving, her candid discussions about mental health, and her commitment to telling authentic Black stories make her a beacon of hope and strength. We are incredibly honored to recognize her contributions and celebrate her at Women Who Dared,” said Sonya Young Aadam, CEO of California Black Women’s Health Project. "To be honored by the California Black Women’s Health Project at the Women Who Dared celebration is deeply humbling. This moment belongs to more than just me—it’s for every Black woman who dares to care, who shows up for her family, her community and herself—even when the world overlooks and undervalues her contributions. Through our light, our stories, our advocacy and our love, we create change. This honor is a reminder that care is powerful, and what we carry—seen or unseen—deserves reverence and recognition," said Yvette Nicole Brown.Yvette Nicole Brown is one of four incredible honorees being highlighted at Women Who Dared 2025. To learn more about the event, purchase tickets, or explore sponsorship opportunities, visit www.cabwhp.org/wwd or contact our event organizer, Brianna Holmes, at brianna@cabwhp.org.
EIN Newswire
BRAK ZDJĘCIA
2025-05-13 | 17:55:06
California Black Women’s Health Project to Honor Philanthropic Leader and Advocate Nike Irvin at Women Who Dared
Nike Irvin Women Who Dared HonoreeCABWHP concludes 30th anniversary celebrations by honoring the legacy of Black women past and present at the annual Women Who Dared awards LOS ANGELES, CA, UNITED STATES, May 13, 2025 /EINPresswire.com/ -- California Black Women’s Health Project (CABWHP) is proud to announce that civic leader, strategist, and philanthropic advocate Nike Irvin will be honored at this year’s Women Who Dared brunch and awards ceremony on Sunday, May 18th, 2025, at the SLS Hotel Beverly Hills. This year’s theme, “Rooted in Care & Truth: Nurturing Black Women’s Wellness,” celebrates the visionary leadership and enduring impact of Black women like Nike, whose lifelong work exemplifies compassion and promotes generational change.With over two decades of leadership in the philanthropic and nonprofit sectors, Nike Irvin has long been recognized for her ability to bridge equity-centered investments with meaningful grassroots movements. She currently serves as Managing Director of the Civil Society Fellowship which engages next-generation leaders to forge solutions to the biggest issues facing our society. She previously led the California Community Foundation’s (CCF) grantmaking overseeing grants to arts, education, juvenile justice and health. Her career has been devoted to community building, racial equity, and systems-level change, making her a powerful voice in shaping a more just and inclusive society.A passionate advocate for the wellbeing of Black communities, Nike has consistently championed initiatives that prioritize health equity, leadership development, and sustainable impact. She is a former board member and trusted partner of CABWHP, contributing not only her expertise but also her deep belief in the organization's mission to uplift Black women and girls across California.“Nike Irvin is the definition of a woman who dares. Her strategic brilliance, unwavering commitment to justice, and fierce belief in Black women’s leadership have made her a transformative force in philanthropy and public service,” said Sonya Young Aadam, CEO of California Black Women’s Health Project. “We are thrilled to celebrate her incredible contributions and enduring legacy at this year’s Women Who Dared.”Nike Irvin is one of four phenomenal honorees being recognized at Women Who Dared 2025. To learn more about the event, purchase tickets, or explore sponsorship opportunities, visit www.cabwhp.org/wwd or contact our event organizer, Brianna Holmes, at brianna@cabwhp.org.
EIN Newswire
BRAK ZDJĘCIA
2025-05-13 | 17:55:06
RSG Telecom to Acquire South Bay Fiber Network Assets and Operational Contract from American Dark Fiber
RSG Telecom - Fabric Networks Fiber Network AcquisitionEntered into a definitive agreement to acquire the assets and operational contract of the South Bay Fiber Network (SBFN) from American Dark Fiber (ADF).This acquisition is part of our
Kalendarium
Więcej ważnych informacji
Jedynka Newserii
Jedynka Newserii
Polityka
Norwegia i Islandia mocniej rozważają dołączenie do UE. To byłyby ważne decyzje dla Polski
W Norwegii i na Islandii coraz częściej wspomina się o potencjalnej akcesji do Unii Europejskiej. Możliwe, że w obu tych krajach odbędą się referenda, które zbadają poparcie dla tej idei w społeczeństwach. Zdaniem europosła KO akcesja obu północnych państw byłaby znaczącym wzmocnieniem dla UE, ale także ważną decyzją dla Polski.
Coraz więcej Polaków widzi korzyści płynące z obecności w UE. Co ósmy wciąż jednak nie potrafi ich wskazać
PE przedstawił swoje priorytety budżetowe po 2027 roku. Wydatki na obronność kluczowe, ale nie kosztem polityki spójności
Europoseł PiS zapowiada walkę o reparacje wojenne dla Polski na forum UE. Niemiecki rząd uznaje temat za zamknięty
J. Scheuring-Wielgus: Napięcia geopolityczne wymagają silniejszego zjednoczenia państw Europy. To lekcja z II wojny światowej
Miliony młodych biorą udział w międzynarodowej wymianie akademickiej. Celem jest udział w niej 23 proc. studentów z UE
Infrastruktura
Senat zajmie się ustawą o jawności cen lokali na sprzedaż. W praktyce ustawa obejmie tylko 12 proc. rynku
Ustawa o jawności cen miała na celu ułatwić klientowi szybkie sprawdzenie aktualnych cen mieszkań i lepsze zrozumienie oferty dewelopera. Przedstawiciele branży mówią wprost: idea ustawy jest słuszna, jednak kształt, jaki przybrała w praktyce, podobnie jak tryb jej uchwalenia, budzi już niepokój. Błyskawiczny tryb procedowania sprawił, że powstała ustawa, która obejmie 12,4 proc. rynku. Zdaniem Polskiego Związku Firm Deweloperskich ostatnią deską ratunku, by poprawić ten akt, jest Senat, który zajmie się nim już podczas wtorkowego posiedzenia komisji infrastruktury.
Handel
Dzięki sztucznej inteligencji przesyłki mogą trafiać do klientów tego samego dnia. Liczba takich dostaw w Amazon znacząco rośnie
Prognozy rynkowe wskazują, że wart ok. 10 mld dol. globalny rynek dostaw realizowanych jednego dnia będzie w kolejnych latach dynamicznie rosnąć. Wpływają na to przede wszystkim oczekiwania konsumentów co do szybkich i terminowych doręczeń. Zarówno firmy kurierskie, jak i sklepy internetowe coraz mocniej inwestują w ten trend. W Amazon opcja Same-Day Delivery jest już możliwa w 135 lokalizacjach w Europie, a w tym roku przybędzie 20 kolejnych. W I kwartale br. Amazon dostarczył w tym trybie o 80 proc. paczek więcej niż przed rokiem. Głównie były to produkty z kategorii niezbędnych przedmiotów codziennego użytku.
Partner serwisu
.gif)
Szkolenia
Akademia Newserii
Akademia Newserii to projekt, w ramach którego najlepsi polscy dziennikarze biznesowi, giełdowi oraz lifestylowi, a także szkoleniowcy z wieloletnim doświadczeniem dzielą się swoją wiedzą nt. pracy z mediami.
|
|
|