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Retail Voodoo Rebrands as Voodoo Brands to Reflect Growth and Expanded CPG Capabilities

2025-06-11  |  16:55:05

Retail Voodoo is now Voodoo Brands—new name, expanded services, same mission: building better-for-you brands from idea to exit.

Voodoo Brands reflects our evolution from a positioning agency to a holistic brand and business partner—this is more than a name change, it’s who we’ve become.”
— David Lemley
SEATTLE, WA, UNITED STATES, June 11, 2025 /EINPresswire.com/ -- Retail Voodoo, the brand strategy firm known for transforming better-for-you consumer brands like Essentia Water, LesserEvil, and Sahale Snacks into beloved household names, has officially evolved into Voodoo Brands. This name change marks a bold step forward as the agency expands to a broader range of strategic and creative services.

For over 30 years, the leadership of Lemley Design and Retail Voodoo have helped category-defining brands find their purpose, sharpen their positioning, and create stunning visual identities. As Voodoo Brands, the company is doubling down on its mission to make better-for-you brands the new normal by introducing new capabilities that serve clients more comprehensively. Voodoo Brands is now able to be your partner from idea to exit.

“This is more than a name change—it’s a reflection of who we’ve become,” said David Lemley, Founder and Chief Strategist. “Voodoo Brands represents our evolution from a positioning-centric agency to a holistic brand and business partner. We’re bringing the same magic our clients love—with more robust structures and platforms to build explosive brands.”

Expanded Services for Modern CPG Brands

Building on our legacy expertise in brand strategy and design, Voodoo Brands now offers:

• Insights & Strategy Practice: Consumer Insights, Competitive and Market Analysis, 5C’s Assessments, Mission, Vision, & Values Development, Brand Positioning, Architecture and Messaging, Target Audience Development, Portfolio Analysis, Channel Development, Sales Presentations, and Investment Pitch Decks
• Design & Creative Practice: Naming and Tagline Development, Logo and Visual Identity Development, Packaging Design, Owned Digital and Social Design, Paid Campaign Creative, Shopper Marketing Creative, and Trade Show Booth Design
• Innovation Practice: Territory Mapping and Permission to Win, New Use Cases and Use Case Optimization, New Occasions and Occasion Optimization, Community Oriented Growth, Moving to new categories and channels, Blue Ocean Process and Workshops

The new name signals the firm’s commitment to solving business problems beyond the shelf—while still honoring the deep CPG roots that built its reputation. “This evolution reflects how our clients’ needs have grown, and how we’ve grown with them,” said Diana Fryc, Partner and Growth Strategist. “Voodoo Brands allows us to partner earlier, go deeper, and help leadership teams connect business strategy with brand execution. We’re still helping brands scale—but now we’re building the engines behind that growth. This shift allows us to work more deeply alongside founders, CMOs, and innovation teams.

What’s Not Changing?
• Same leadership and ownership
• Same proven methodologies
• Same deep expertise in food, beverage, wellness, and lifestyle brands

About Voodoo Brands

Voodoo Brands is a strategic consulting firm working exclusively with consumer brands. We are on a mission to make better for you the new normal. Voodoo Brands proprietary approaches combine deep CPG expertise with fresh ideas from other fields. We provide thoughtful work with the investigative rigor needed to ensure that actions age well. Our sharp strategy and visionary design put a tailwind behind your brand. We don't do safe. We do smart. We do stunning. We do strategy that sells and design that sticks.
If you are ready to shape the market, we are here to make it happen with you.

To learn more, visit www.voodoobrands.co.

Diana Fryc
Voodoo Brands
+1 425-503-1366
diana@voodoobrands.co

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The Good Feet Store Opens in Middleton to Help Local Residents and Workforce Live the Life They Love

The Leading Retailer of Premium, Personally-Fitted Arch Supports Expands with the Second Store in the Madison AreaExpanding The Good Feet Store further into the Madison Area with our Middleton location is a great opportunity to further our mission to improve people’s quality of life.”— Heather D'Agosta, CEO of ECM-GF Venture GroupMIDDLETON, WI, UNITED STATES, July 21, 2025 /EINPresswire.com/ -- The Good Feet Store, recognized nationally as the market-leading manufacturer and retailer of premium, personally-fitted arch supports, announced the recent opened their newest location in Middleton on July 19th.“Expanding The Good Feet Store further into the Madison Area with our Middleton location is a great opportunity to further our mission to improve people’s quality of life. This new store not only provides additional job opportunities for the community but also enhances our ability to help individuals live healthier, more active lives,” said Heather D'Agosta, CEO of ECM-GF Venture Group, the owner of The Good Feet Store in Middleton. “Our Good Feet Arch Support System is specifically designed to offer comprehensive relief and support, whether alleviating pain, improving performance, or aiding in recovery. Good Feet Arch Supports ensure full alignment of your kinetic chain, from your feet to your knees, hips and back.”Situated at 1661 Deming Way, Suite H-150, the Middleton store will be one of nearly 300 open in the United States and is part of a strategic growth initiative that stands to open approximately 40 locations in 2025. As with all the brand’s stores, the Middleton location will offer customers a no-obligation, free, personalized in-store fitting with a trained Good Feet Arch Support Specialist.For more than 30 years, The Good Feet Store has been an innovator in foot health and wellness — and it starts with Good Feet Arch Supports. Consisting of three types of arch supports, the Good Feet Arch Supports System works in concert to provide better pain relief, performance, balance and comfort. By focusing on all four arches in the foot, the supports are designed to keep the foot in the ideal position for the body, which helps to eliminate the pain felt in the feet, knees, hips and back. Proper alignment and support has helped thousands of customers return to the lives they love - from everyday work and activities to unforgettable trips and experiences.“Everything is connected,” said Pamela Mehta, MD, a board-certified orthopedic surgeon and Chief Medical Officer of Modern Performance + Recovery Brands. “Oftentimes people with low back pain, knee pain, or hip pain don’t even recognize that it’s actually coming from the poor support they have in their feet. The Good Feet 3-Step Arch Support System is clinically proven to provide significant pain relief in only 4 weeks*, as found in an independent, academic study.To learn more about The Good Feet Store, visit the company’s website at https://www.goodfeet.com/
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